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mascara

The 10 Best Clear Mascaras

Clear mascara is the multitasker your makeup bag needs.

Influence Peddler: Brooklyn and Bailey McKnight on Their YouTube Come Up

The twinfluencers launched their first beauty product as well as a collaboration with Arizona at J.C. Penney.

The National Advertising Division Recommends Too Faced Change Mascara Claims

Part of the Better Business Bureau, the NAD states the color-cosmetics brand should discontinue its claim of…

Rimmel London Seeks Edge With Facebook App, Bold Product Debuts

Efforts could help drive Millennials into mass-market doors.

Lash Leader Ardell Breaks Into Color Cosmetics

First up will be five products that build upon Ardell's power in the eye category.

Smith & Cult Enlarges With Eye Products

The Luxury Brand Partners-owned nail polish brand is introducing mascara, eyeliners and eye shadows for the…

House of Lashes Partners With Sephora on Limited-Edition Lash Styles

The collaboration for the Sephora Collection is the social media-fueled brand's first major push into retail.

Beautycounter Goes Big With Mascara

The direct-sales safe cosmetics brand expects to move 1 million units of the lash lengthener over the next…