Clear mascara is the multitasker your makeup bag needs.

Nab lush lashes with the best mascaras that deliver volume, length and curl.

The twinfluencers launched their first beauty product as well as a collaboration with Arizona at J.C. Penney.

Part of the Better Business Bureau, the NAD states the color-cosmetics brand should discontinue its claim of “1,944 percent more volume” for its Better Than Sex Mascara.

Efforts could help drive Millennials into mass-market doors.

First up will be five products that build upon Ardell’s power in the eye category.

The Luxury Brand Partners-owned nail polish brand is introducing mascara, eyeliners and eye shadows for the fall.

The collaboration for the Sephora Collection is the social media-fueled brand’s first major push into retail.

The direct-sales safe cosmetics brand expects to move 1 million units of the lash lengthener over the next few months.