Nab lush lashes with the best mascaras that deliver volume, length and curl.

The twinfluencers launched their first beauty product as well as a collaboration with Arizona at J.C. Penney.

Part of the Better Business Bureau, the NAD states the color-cosmetics brand should discontinue its claim of “1,944 percent more volume” for its Better Than Sex Mascara.

Efforts could help drive Millennials into mass-market doors.

First up will be five products that build upon Ardell’s power in the eye category.

The Luxury Brand Partners-owned nail polish brand is introducing mascara, eyeliners and eye shadows for the fall.

The collaboration for the Sephora Collection is the social media-fueled brand’s first major push into retail.

The direct-sales safe cosmetics brand expects to move 1 million units of the lash lengthener over the next few months.