mascara
The 10 Best Clear Mascaras
Clear mascara is the multitasker your makeup bag needs.
Influence Peddler: Brooklyn and Bailey McKnight on Their YouTube Come Up
The twinfluencers launched their first beauty product as well as a collaboration with Arizona at J.C. Penney.
The National Advertising Division Recommends Too Faced Change Mascara Claims
Part of the Better Business Bureau, the NAD states the color-cosmetics brand should discontinue its claim of…
Rimmel London Seeks Edge With Facebook App, Bold Product Debuts
Efforts could help drive Millennials into mass-market doors.
Lash Leader Ardell Breaks Into Color Cosmetics
First up will be five products that build upon Ardell's power in the eye category.
Smith & Cult Enlarges With Eye Products
The Luxury Brand Partners-owned nail polish brand is introducing mascara, eyeliners and eye shadows for the…
House of Lashes Partners With Sephora on Limited-Edition Lash Styles
The collaboration for the Sephora Collection is the social media-fueled brand's first major push into retail.
Beautycounter Goes Big With Mascara
The direct-sales safe cosmetics brand expects to move 1 million units of the lash lengthener over the next…
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