The twinfluencers launched their first beauty product as well as a collaboration with Arizona at J.C. Penney.
Part of the Better Business Bureau, the NAD states the color-cosmetics brand should discontinue its claim of…
Efforts could help drive Millennials into mass-market doors.
First up will be five products that build upon Ardell's power in the eye category.
The collaboration for the Sephora Collection is the social media-fueled brand's first major push into retail.