Speaking ahead of the Max Mara resort 2022 show in Ischia, Maria Giulia Prezioso Maramotti Germanetti said she believes in the strength and the value of itinerant resort shows.
Max Mara is carrying forward with its plans to stage a fashion show to present its resort 2022 collection on the island of Ischia.
The live event will take place on June 29.
The first of the two capsules that the designer will create for the brand is hitting stores in September.
The brand’s fall 2021 Signature capsule is hitting stores at the end of summer.
In his first interview since joining the Italian eyewear company last year, CEO Fabrizio Curci discusses Tom Ford and other licenses, while not ruling out the possibility of a return on the stock market.
The capsule was brightened by the American artist’s colorful and cartoonish prints brimming with butterflies — a longtime Max Mara symbol.