MCM

2020 Super Bowl Fashion Collections

Fashion Scoops

How Fashion Brands Like Off-White and Balenciaga Are Getting In on Super Bowl 2020

A golden MCM football could be yours for $350.

clock January 31, 2020Layla Ilchi

Gender-Neutral looks from MCM.

Fashion Scoops

MCM Launches Underwear, Gender-Neutral Loungewear

MCM to launch underwear and loungewear.

clock December 16, 2019Quynh Tran

Billie Eilish MCM campaign

Beauty Features

EXCLUSIVE: MCM, Inter Parfums Announce Licensing Deal

MCM’s new fragrance will bow in the first quarter of 2021.

clock November 19, 2019Alexa Tietjen

Billie Eilish

Fashion Scoops

Billie Eilish Is Launching a Kids Clothing Line

The “Bad Guy” singer shared the news with an Instagram video.

clock November 18, 2019Layla Ilchi

MCM's first collection Dirk Schönberger.

Handbags

MCM Sets New Path With First Collection by Dirk Schönberger

The former creative director of Adidas plans to make MCM more stylish and sustainable as it pushes to become a $1 billion brand.

clock October 16, 2019Misty White Sidell

The new MCM Store at Maximilianstrasse in Munich, interior designed by Gonzalez Haase AAS

Retail

MCM Taps Gonzalez Haase AAS for New Global Retail Concept

German accessories brand MCM has launched a new global retail concept in Munich.

clock September 12, 2019Quynh Tran

Billie Eilish fronts the MCM fall 2019 campaign

Fashion Features

EXCLUSIVE: Billie Eilish Fronts MCM Campaign

The 17-year-old singer stars in the first campaign by MCM global creative officer Dirk Schönberger, who arrived at the German brand in October.

clock July 17, 2019Fleur Burlet

Olivier Bourgis, Celine Kloetzer and Roel de Coonan

Media

Haebmau Partners With OBCM to Create Agency Haebmau.Atelier

Based between Paris and Berlin, the venture will bring together sales and communication activities.

clock April 4, 2019Fleur Burlet

The MCM Beverly Hills flagship store on Rodeo Drive.

Leather Goods

Built for the Future: MCM Touts Rodeo Drive Flagship as It Looks Ahead

The accessories company remains on track to hit $1 billion in sales next year, but continued product expansion has it looking to the multibillion-dollar mark.

clock March 14, 2019Kari Hamanaka

MCM‘s new experimental retail space in Berlin‘s Mitte district.MCM‘s new experimental retail space in Berlin‘s Mitte district

Retail

Dirk Schönberger Kicks Off MCM’s Creative Lead With New Retail Concept

Dirk Schönberger, MCM’s global chief creative officer, opens experimental retail store in Berlin.

clock February 15, 2019Quynh Tran

Dirk Schönberger.

Activewear

EXCLUSIVE: MCM Taps Dirk Schönberger as Global Creative Officer

The designer joins the brand from Adidas, where he was creative director since 2010, bringing on board collaborators such as Kanye West.

clock October 10, 2018Joelle Diderich

Slick RickPopIn@Nordstrom event at Chateau Marmont, Los Angeles, USA - 03 Oct 2018

Parties

Inside the Pop-In@Nordstrom MCM event, Los Angeles

clock October 7, 2018Marcy Medina

MCM's archival-inspired collection for Nordstrom.

Fashion Scoops

MCM Partners With Nordstrom on Pop-ups, Capsule Collection

The Seoul-based handbag brand looks to expand its reach in the U.S.

clock October 3, 2018Misty White Sidell

Sung-Joo Kim

Business Features

Sung Joo Kim on Catching Gen Z’s Attention, All Three Seconds of It

“They are enfant terrible. They are so smart,” owner Sung Joo Kim said.

clock June 20, 2018Tiffany Ap

Business Features

MCM’s Pitti Uomo Leap

MCM, on track to become a billion-dollar brand, will present its full-circle luxury vision at the men’s wear trade show this week.

clock June 12, 2018Misty White Sidell

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Essentialist

Today's Must Read

Talitha Getty by Jeanloup Sieff for Vogue Paris, February 1970.

Fashion

Saint Laurent Acquires Major Private Collection of Vintage YSL Clothes

clock 9hJoelle Diderich

Social Studies