Burberry, Chloé, Balenciaga and Valentino released exclusive items, while Prada offered gifts to boost sales during the shopping festival.

A golden MCM football could be yours for $350.

MCM to launch underwear and loungewear.

MCM’s new fragrance will bow in the first quarter of 2021.

The “Bad Guy” singer shared the news with an Instagram video.

The former creative director of Adidas plans to make MCM more stylish and sustainable as it pushes to become a $1 billion brand.

German accessories brand MCM has launched a new global retail concept in Munich.

The 17-year-old singer stars in the first campaign by MCM global creative officer Dirk Schönberger, who arrived at the German brand in October.

Based between Paris and Berlin, the venture will bring together sales and communication activities.

The accessories company remains on track to hit $1 billion in sales next year, but continued product expansion has it looking to the multibillion-dollar mark.

Dirk Schönberger, MCM’s global chief creative officer, opens experimental retail store in Berlin.

The designer joins the brand from Adidas, where he was creative director since 2010, bringing on board collaborators such as Kanye West.

The Seoul-based handbag brand looks to expand its reach in the U.S.

“They are enfant terrible. They are so smart,” owner Sung Joo Kim said.