The “Good Impressions” initiative will provide help to between five and 10 businesses at various stages of growth and development.
“What we quickly realized was that people needed news so our role shifted,” said Julia Cosgrove, editor in chief of independent travel magazine Afar.
The Des Moines, Iowa-based publisher recorded a 22 percent increase in digital advertising revenues to $161.2 million.
The quarterly magazine’s first issue will be released in early March and priced at $12.99.
People Every Day debuts on Feb. 1 in partnership with iHeart Media.
The publisher of People and InStyle has stressed that there are no imminent plans for a separation.
New data shows certain major magazines have had a tough time with audiences so far this year, but a few have managed to thrive.
Local media political spot advertising grew 43 percent compared with two years ago, while national digital advertising was up 15 percent year-on-year.
The owner of People and InStyle claims that Maven did not pay its bills for the services Meredith carried out to ensure Sports Illustrated was published in the transition period.
In the case of Meredith, this is an issue it inherited as part of its acquisition of Time Inc.