Forma Brands, Morphe’s newly named parent company, has acquired hair-care line Playa, and is working on incubating other brands in skin care, body care and wellness.
COVID-19 isn’t the only thing changing the way investors look at wellness deals — the Black Lives Matter movement also has some reassessing their investment strategies.
The deal should allow Voyant to expand the types of beauty products it manufactures.
Gersten’s investment history has included Nest Fragrances and ReVive.
“We would strive to be as clean as we could, while maintaining our strong accessibility.”
This is E.l.f.’s first acquisition.
Edgewell says Harry’s will pursue litigation.
As of Friday, the Worth site was no longer operating.
The combined entity is valued at $45 billion.