The lifestyle brand founded by Emily Current and Meritt Elliott plants its retail flag on the busy fashion-fitness-home thoroughfare.
The fashion, design, fitness and food hub in Los Angeles welcomes more high-profile tenants, as retail leasing sees a new cycle of activity.
Emily Current, Meritt Elliott and Liseanne Frankfurt are the latest Los Angeles designers fronting for the Los Angeles County Museum of Art.
Emily Current and Meritt Elliott’s clothing label The Great enters footwear with a DTC boot style and wholesale range.
Olivia Culpo, Serayah McNeill, Yara Shahidi, Tyler Posey, Aja Naomi King and more were also in attendance.
At Emily Current and Meritt Elliott’s party launching their blog and Chairish sale, Minka Kelly talked about her idea for a food show.
Launched last spring, The Great aims to provide an easy, head-to-toe wardrobe of American classics.
Starting their two-month stint as style ambassadors, the duo is unveiling a series of videos and look books detailing the major trends for spring.
More than a year after departing from Current/Elliott, the designers are writing the next chapter for their denim career.
A brand's filters — words that speak for the brand — should shape all aspects of its strategies and initiatives, emphasized the duo in a conversation with WWD.