The brand is celebrating its 10th anniversary with a series of events including a London pop-up shop and the launch of its capsule range Cult Denim Project.

Chloe Lonsdale, who founded the London-based denim label in 2006, will now take on the role of chief creative officer

The six-piece collection will launch with the retailer in late October.

After collaborating with Net-a-porter on a capsule collection this year, the London based denim brand has launched a line exclusively with the online retailer.