The focus is on easy silhouettes from slipdresses to embroidered pajama styles.
As it adopts a more contemporary approach, the British luxury goods company tapped Issa to re-create its classic “Annabel” handbag style.
Later this month, the team will fly to Paris to show the collection to customers from the Middle East, Russia, Kazakhstan and London.
The company’s chief technology officer, Keiron McCammon, discusses how the team reaches younger consumers and delivers enhanced customer service.
In the U.S., Atelier Caito for Hervé Pierre will be sold exclusively at Bergdorf Goodman, and Moda Operandi will host private trunk shows for select clients.
A new generation of Chinese investors is rapidly descending on Europe’s fashion and luxury brands.
Cheng has made new investments in Finery, the digital wardrobe manager and Undone, a platform specializing in made-to-order timepieces.
Moda Operandi’s first Prada sale represents a strategy to sign a larger assortment of big-name brands.
Billionaire entrepreneur Adrian Cheng has taken a “significant” stake in Moda Operandi through his K11 and C Ventures investment vehicles.
The British designer worked at Figue and Oscar de la Renta before starting her own company last year.