The latest Soho House outpost is in the former BBC Television Center in White City.
The British Fashion Council and Vogue unveiled the winner and NewGen recipients in London.
Goddard stepped into new territory for fall, highlighting the uninhibited attitude she wants to be known for.
Ilincic, Peter Pilotto, Christopher de Vos, Sandra Choi, Molly Goddard and Nicholas Kirkwood were among the guests who turned out to mark the launch of the retailer’s concept store in Shoreditch.
Goddard presented looks from past collections alongside her resort 2018 collection.
Warning: Molly Goddard is a big believer in fantasy frocks that can shine on a runway but are pretty much useless in real life. For fall, there were quite a few of them, alongside some delightful ones that bore her signature smocking and ruching, as well as some baby-doll and ballgown shapes. After showing off […]
This London creator looks to her own backyard for inspiration.
The eight-piece range will drop in stores on Jan. 23.
The new online store contains a limited number of pieces and new styles will drop every four weeks.
The installation will run from Nov. 4 to Feb. 19.
A combination of French haute couture houses, young London-based designers such as Molly Goddard, retailers including Harrods and students were among the visitors.