For the debut of the British designer’s second collection, Moncler created a series of digital contents for new platforms.
The program offers two paid placements positions and online learning and mentorship for 50 individuals from underrepresented backgrounds.
The fashion company is seeing improvements in the third quarter, after a 23 percent drop in sales in the nine months.
Lamy on Wednesday spoke from the tour bus upholstered in a Moncler duvet.
The collection will be rolled out on July 2 and Moncler chairman and ceo Remo Ruffini said he believes in “offering tailor-made engagement and an emotional experience” in line with customers’ local reality.
The designer said he has long been inspired by Champion, its logo and Seventies sweatshirts.
The locations carry the Moncler Genius collections as well as limited-edition merchandise with a crest dedicated to each city.
The company has been working to preserve its business, and protect its margins, in the troubled region.
According to industry sources, the JW Anderson designer and the creative director of Loewe could be listed in Moncler’s newest lineup of collaborations.
Designer Francesco Ragazzi took the party to the Moncler SoHo store to celebrate the launch of 8 Moncler Palm Angels.
The company is banking on the Moncler Genius project to provide newness and attract new customers as it invests in quality, technology and distribution.