The company is banking on the Moncler Genius project to provide newness and attract new customers as it invests in quality, technology and distribution.
In a company with many high-profile collaborators, a brand manages to shine.
The store, along with similar ones in London, New York and Los Angeles, will sell the Genius collections exclusively.
Located in New York and Tokyo, the two stores carry the Moncler Genius collections, along with limited-edition items.
Missoni, Etro and Les Copains are marking their anniversaries with exhibitions and capsule collections as events flesh out the city’s calendar.
The cast was teased over the past week and it includes Millie Bobby Brown, Crystal Zhang and John Boyega.
The “Stranger Things” actress took to Instagram to make the announcement.
Green’s first show as guest men’s wear designer at Pitti Uomo will take place at the Boboli Gardens in Florence.