The U.K. Takeover Panel has given Mike Ashley’s group a deadline of Dec. 17 to decide whether or not it wants to buy Mulberry, which is majority owned by Christina Ong.
The company has been shape-shifting, due partly to the effects of COVID-19, tightening operations and planning to lay off about 25 percent of its workforce.
Nicholas Knightly has been Vuitton’s creative director of leather goods since 2004.
Previously, Coca was creative director of Mulberry and also worked under Phoebe Philo at Celine.
The company will now operate as Together Group Innovation and focus on offering digital innovation services to brands.
All customers will pay the same price for Mulberry products, regardless of where they buy them.
The British brand is taking its My Local event series online and tapping musicians like Alan Power, Joy Crookes and Arlo Parks.
The brand has begun a hunt for Coca’s successor.
The brand was one of many that spotlighted sustainability during London Fashion Week.
The brand wants customers to treasure their old bags, consider vintage and pay special attention to the hardworking Mulberry craftsmen in Somerset, England.
Revenues saw a slight uptick, driven by the company’s international and online businesses.