The retailer is bringing back some of the brand’s most famous prints for their second tie-in.
By sharing much of her professional life on Instagram, Hsu has built a following of 58,000 on Instagram and became the de facto face of Mytheresa.com alongside her buying duties.
Burch becomes the luxury e-tailer’s 14th mytheresa.com woman.
The launch is part of the retailer’s global expansion strategy.
The Italian luxury company expects growth to continue in 2018, the year of its 40th anniversary.
The model joined shoe connoisseurs Bianca Brandolini d’Adda, Devon Windsor, Erica Pelosini at dinner celebrating the March launch of an exclusive capsule.
The Italian footwear label’s limited-edition “Woman in Gold” line will exclusively launch on Mytheresa.com on Nov. 22.
The pink-focused collection, debuting on Nov. 15, includes ready-to-wear and accessories.
The Munich-based retailer has partnered with Chloé on an exclusive capsule and film.
YNAP, Farfetch, Matchesfashion and Mytheresa.com are raising the bar in online retail.
Avenue 32 was backed by Germany’s Benteler Group, which makes steel tubes, components and systems for the auto industry.
The online executive discusses the art — and efforts — required to keep today’s demanding luxury customers satisfied.