Beauty Features

Niche Beauty Lines Cash in as Some Big Brands Stay Home

NACDS Total Store Expo offered a rich assortment of trends including Ayurvedic-inspired products, men’s grooming launches and edgy color brands.

clock August 30, 2017Faye Brookman

The mass market fragrance business suffers from a lack of launches and heavy promotional activity.


A Playbook for Reviving the Mass-Market Fragrance Business

A total overhaul of the thinking in mass market fragrances is needed, according to one marketer.

clock August 15, 2017Faye Brookman

NACDS gathered at The Phoenician Resort in Scottsdale.

Beauty Features

NACDS: Natural Is the New Normal

Top mass-market executives headed to the desert to plan growth strategies for the future built around healthier beauty options.

clock May 1, 2017Faye Brookman

Natural products were on buyers' list at Total Store Expo


NACDS Total Store Expo Strikes Right Balance of Big and Emerging Brands

Retailer enthusiasm over the beauty category was tempered only by uncertainty as industry mergers unfold.

clock August 31, 2016Faye Brookman

Alejandra Espinoza, global brand ambassador for Revlon

Beauty Features

NACDS: Retailers Seek Exclusivity

Retailers at the NACDS Annual Meeting want to be the have’s not the have nots

clock April 28, 2016Faye Brookman


NACDS Total Store Expo: Hunting for the Offbeat

Retailers from 250 chains look for beauty items to catch the consumer eye and put a jolt in lackluster sales.

clock August 28, 2015Faye Brookman

Elf's High Definition Undereye Setting Powder


NACDS Total Store Expo Slated for August

The exhibit floor will have a slightly different feel at this year’s National Association of Chain Drug Store’s Total Store Expo.

clock July 18, 2015Faye Brookman



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clock 23hKali Hays

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