An NBA sign is posted on a basketball arena at ESPN Wide World of Sports Complex in Orlando, Fla., where NBA games resumed July 30.

Mens Fashion

The NBA Is Back and Tunnel Style Is Now Bubble Style

Players are still creating outfit moments, stylists are still requesting pulls, brands are still sending product and social media accounts creating content off players’ fashion moments are still active.

clock July 30, 2020Obi Anyanwu

Magic Johnson for Uncle Bud's


EXCLUSIVE: Magic Johnson Partners With CBD and Hemp Brand Uncle Bud’s

The basketball legend and businessman said he supports the NBA season’s return this week.

clock July 28, 2020Ryma Chikhoune

Zenni has inked a deal with the Nets Gaming Crew.


Zenni to Be Official Eyewear of Nets Gaming Crew

This is a further extension of the company’s commitment to the e-sports community.

clock May 28, 2020Jean E. Palmieri

Backstage at Christopher John Rogers RTW Fall 2020

Fashion Scoops

Harlem’s Fashion Row to Launch Nonprofit to Help Designers

The New York-based organization champions designers of color.

clock May 20, 2020Rosemary Feitelberg

NBA face mask

Fashion Scoops

NBA Creating Face Masks With Proceeds to Benefit Food-Related Charities

The masks feature logos from all 42 teams as well as the leagues.

clock April 17, 2020Jean E. Palmieri

Mamba x Legends

Fashion Scoops

Legends Launches Mamba Collaboration Collection

The ath-leisure label launches to boost morale for the global basketball community that was impacted with the loss of Kobe and the NBA season.

clock March 23, 2020Obi Anyanwu

A glimpse of the new campaign.

Fashion Scoops

Allen Iverson and Reebok Offer to Cover the Costs of Bethel H.S. Students’ College Applications

The former NBA star and Reebok are offering students at his alma mater the chance to cover costs for their college applications.

clock March 4, 2020Rosemary Feitelberg

Kawhi Leonard with his New Balance shoe.


NBA Signs New Balance as Marketing Partner

The Boston-based athletic brand can now use NBA players in their official uniforms in its marketing materials.

clock February 27, 2020Jean E. Palmieri

Virgil Abloh, Carmelo Anthony, Rui Hachimura and Kim Jones

Mens Fashion

Virgil Abloh, Kim Jones Talk Design at Jordan Panel in Chicago

Jones got candid with WWD about designing for Jordan, NBA All-Star Weekend, Chicago, Kanye West and Kobe Bryant.

clock February 18, 2020Obi Anyanwu

Goat partner Rui Hachimura

Mens Retail Business

NBA All-Star Weekend Has Become a Fashion Affair

Pop-ups and activations from Gucci, Rimowa, Goat and Bevel in Chicago for the NBA All-Star Weekend the influence of the league on men’s style.

clock February 14, 2020Obi Anyanwu

Gucci basketball

Fashion Scoops

Gucci Opens Chicago Pop-up in Time for NBA All-Star Weekend

The West Loop pop-up is part of the brand’s themed “pin” pop-up stores, and represents the third pin since Gucci launched the concept last November.

clock February 11, 2020Kristin Larson

NBA All-Star Uniforms

Fashion Scoops

NBA, Nike to Tribute Kobe and Gianna Bryant at All-Star Weekend

All-Star uniforms will feature patches donning numbers 2 and 24, and the teams at the All-Star game will each be wearing the numbers.

clock January 31, 2020Obi Anyanwu

Kobe Bryant

Fashion Scoops

Remembering the Teenage Kobe Bryant: Former Adidas America President Looks Back

The multilingual Bryant spent a good deal of his childhood in Europe and was more worldly than most elite teenage athletes, the executive said.

clock January 27, 2020Rosemary Feitelberg

Virgil Abloh for Nike

Fashion Scoops

Nike Unveils All-Star Collection

The collection includes shoes by a variety of basketball stars, as well as designs by Virgil Abloh.

clock January 22, 2020Kristin Larson

The Louis Vuitton travel case for the NBA's Larry O'Brien Trophy.

Fashion Features

EXCLUSIVE: Louis Vuitton, NBA Confirm Multiyear Partnership

The tie-up includes a trophy travel case and a capsule collection designed by Vuitton men’s wear creative director Virgil Abloh.

clock January 22, 2020Joelle Diderich

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Today's Must Read

B Michael in his company’s Seventh Avenue headquarters.


Bridget Foley's Diary: B Michael, Tired of Platitudes

clock August 3, 2020Bridget Foley

Social Studies