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NBA

Spotlight on Gld Jewelry

Miami-based jewelry brand Gld is keeping rap's biggest entertainers decked out with jewelry.

EXCLUSIVE: First Look at the Louis Vuitton x NBA Capsule Collection

To mark the end of the NBA Championship, Louis Vuitton has unveiled the LV x NBA men's wear capsule…

LeBron James’ Daughter Zhuri, 5, to Host Virtual Fashion Show

Designers Kimberly Goldson, Kristian Lorén and Richfresh were selected to work on the collaborative project.

Puma North America’s CEO Champions E-commerce, Middle America

The athletic lifestyle company recently signed an endorsement deal with world-renowned soccer star Neymar.

EXCLUSIVE: Tan France to Host First Express Dream Big Day

The virtual event kicks off Express' Dream Big Project, which helps a variety of organizations in need.

Carmelo Anthony Speaks About StayMe70 Propel Program Collection

The NBA All-Star tapped seven Black designers to produce pieces for the collection titled "A Black Future."

Old Navy Paying Employees to Volunteer at Polling Places on Election Day

Still fearful of large crowds amid the pandemic, many worry voters will opt out of voting altogether this…

The NBA Is Back and Tunnel Style Is Now Bubble Style

Players are still creating outfit moments, stylists are still requesting pulls, brands are still sending…

EXCLUSIVE: Magic Johnson Partners With CBD and Hemp Brand Uncle Bud’s

The basketball legend and businessman said he supports the NBA season's return this week.

Zenni to Be Official Eyewear of Nets Gaming Crew

This is a further extension of the company's commitment to the e-sports community.

Harlem’s Fashion Row to Launch Nonprofit to Help Designers

The New York-based organization champions designers of color.

NBA Creating Face Masks With Proceeds to Benefit Food-Related Charities

The masks feature logos from all 42 teams as well as the leagues.

Legends Launches Mamba Collaboration Collection

The ath-leisure label launches to boost morale for the global basketball community that was impacted with the…

Allen Iverson and Reebok Offer to Cover the Costs of Bethel H.S. Students’ College Applications

The former NBA star and Reebok are offering students at his alma mater the chance to cover costs for their…

NBA Signs New Balance as Marketing Partner

The Boston-based athletic brand can now use NBA players in their official uniforms in its marketing materials.