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When It Comes to NBA Fashion, It’s Not About the Clothes

NBA players are making reverberating social statements through their fashion choices, with social media as…

Draymond Green to Be Face of Hugo Boss’ NBA Capsule

The Golden State Warriors player will be featured in promotional materials for the collection.

EXCLUSIVE: Hugo Boss to Create Co-branded Collections With NBA

Two capsules will be offered next year and will include hoodies, T-shirts and sweats.

Kith Designs New York Knicks City Edition Jerseys

The retailer is also launching an apparel collection with Nike and the Knicks to celebrate the partnership.

Louis Vuitton Launches NBA Capsule With Virtual Madison Square Garden Experience

Louis Vuitton transformed Madison Square Garden for the shopping experience that showcases the capsule and…

Spotlight on Gld Jewelry

Miami-based jewelry brand Gld is keeping rap's biggest entertainers decked out with jewelry.

EXCLUSIVE: First Look at the Louis Vuitton x NBA Capsule Collection

To mark the end of the NBA Championship, Louis Vuitton has unveiled the LV x NBA men's wear capsule…

LeBron James’ Daughter Zhuri, 5, to Host Virtual Fashion Show

Designers Kimberly Goldson, Kristian Lorén and Richfresh were selected to work on the collaborative project.

Puma North America’s CEO Champions E-commerce, Middle America

The athletic lifestyle company recently signed an endorsement deal with world-renowned soccer star Neymar.

EXCLUSIVE: Tan France to Host First Express Dream Big Day

The virtual event kicks off Express' Dream Big Project, which helps a variety of organizations in need.

Carmelo Anthony Speaks About StayMe70 Propel Program Collection

The NBA All-Star tapped seven Black designers to produce pieces for the collection titled "A Black Future."

Old Navy Paying Employees to Volunteer at Polling Places on Election Day

Still fearful of large crowds amid the pandemic, many worry voters will opt out of voting altogether this…

The NBA Is Back and Tunnel Style Is Now Bubble Style

Players are still creating outfit moments, stylists are still requesting pulls, brands are still sending…

EXCLUSIVE: Magic Johnson Partners With CBD and Hemp Brand Uncle Bud’s

The basketball legend and businessman said he supports the NBA season's return this week.

Zenni to Be Official Eyewear of Nets Gaming Crew

This is a further extension of the company's commitment to the e-sports community.