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NBA

Harlem’s Fashion Row to Launch Nonprofit to Help Designers

The New York-based organization champions designers of color.

NBA Creating Face Masks With Proceeds to Benefit Food-Related Charities

The masks feature logos from all 42 teams as well as the leagues.

Legends Launches Mamba Collaboration Collection

The ath-leisure label launches to boost morale for the global basketball community that was impacted with the…

Allen Iverson and Reebok Offer to Cover the Costs of Bethel H.S. Students’ College Applications

The former NBA star and Reebok are offering students at his alma mater the chance to cover costs for their…

NBA Signs New Balance as Marketing Partner

The Boston-based athletic brand can now use NBA players in their official uniforms in its marketing materials.

Virgil Abloh, Kim Jones Talk Design at Jordan Panel in Chicago

Jones got candid with WWD about designing for Jordan, NBA All-Star Weekend, Chicago, Kanye West and Kobe…

NBA All-Star Weekend Has Become a Fashion Affair

Pop-ups and activations from Gucci, Rimowa, Goat and Bevel in Chicago for the NBA All-Star Weekend the…

Gucci Opens Chicago Pop-up in Time for NBA All-Star Weekend

The West Loop pop-up is part of the brand's themed "pin" pop-up stores, and represents the third pin since…

NBA, Nike to Tribute Kobe and Gianna Bryant at All-Star Weekend

All-Star uniforms will feature patches donning numbers 2 and 24, and the teams at the All-Star game will each…

Remembering the Teenage Kobe Bryant: Former Adidas America President Looks Back

The multilingual Bryant spent a good deal of his childhood in Europe and was more worldly than most elite…

Nike Unveils All-Star Collection

The collection includes shoes by a variety of basketball stars, as well as designs by Virgil Abloh.

EXCLUSIVE: Louis Vuitton, NBA Confirm Multiyear Partnership

The tie-up includes a trophy travel case and a capsule collection designed by Vuitton men's wear creative…

Louis Vuitton Sets NBA Partnership

The brand has sent out a save-the-date for a cocktail to announce its partnership with the basketball…

New Era Celebrates Centennial With Yearlong Collaborations

President and ceo Chris Koch looks back on the company's 100 years and upcoming collaborations with Daniel…

NFL Aims to Bolster Global Sales With H&M Collaboration

Canada, Mexico, Brazil, the U.K., Germany and China are key growth opportunities for the NFL.