Sophie Bambuck, former global vice president of brand marketing for Nike Sportswear, has been named Everlane’s first chief marketing officer.
The designer hit digital screens on Wednesday, hosting a 30-minute talk show, and sitting for a Q&A session to mark the launch of his debut AZ Factory collection on Net-a-porter.
The complete assortment includes six sub collections, the first two dropping Jan. 25.
The London-based company is forging partnerships with multibrand retailers, expanding to new territories and looking to raise Venture Capital investment midyear.
Shoppers in Bahrain, Kuwait, Oman, Qatar, Saudi and the United Arab Emirates can now purchase the innerwear brand on Ounass.com.
The 12-piece collection includes boyshorts, silk lace bras, flowy nightgowns, loungewear and slipdresses.
The appointment follows that of Elizabeth von der Goltz, who will join as chief commercial officer in February.
Meanwhile, the brand continues to expand with new categories and collaborations.
Plant, a co-founder of Net-a-porter, recently held brand and consumer marketing roles at Burberry and Charlotte Tilbury Beauty.
Stores have been seeing an uptick in jewelry sales throughout the year and are gearing up for a high-traffic festive season.
Burberry, Chloé, Balenciaga and Valentino released exclusive items, while Prada offered gifts to boost sales during the shopping festival.
The retailer is more focused on wardrobe classics, supporting independent and sustainable labels and expanding its lifestyle offer for the upcoming year.