The Italian company has moved into a new development on the corner of New Bond Street and Brook Street in Mayfair, one of London’s hottest retail neighborhoods.
The label will join Loewe, Louis Vuitton and Balenciaga on the hot Mayfair strip.
Mayfair commercial property owner Trophaeum believes that luxury will spring back quickly after quarantine lifts, thanks to wealthy locals.
“People feel cheered by color, and there is a direct relation between bright colors and sales,” said Peter Marino, who has been working with Louis Vuitton since 1994.
Kors calls his townhouse store on the luxury strip “an homage to London.”
London’s property companies are forging ahead with developments across the city center and on both banks of the Thames River.
Zinko’s store concept is bringing all the categories she has been developing under one roof and introducing limited-edition streetwear drops in the redesigned space.
Improvements include larger public spaces and major store refurbishments.
The indie brand has also refreshed its Mayfair store and will launch at Saks Fifth Avenue in May.
London’s New Bond Street has risen to become the third most expensive street in the world.
The new store is expected to attract a more international clientele than the Sloane Street unit.
Plein opened the brand’s first London store on New Bond St. and the first-ever point of sale for Plein Sport on Paris’ Rue de Rivoli.