New Era

The MLB flagship


Major League Baseball Opens First Permanent Flagship in New York

The 10,000-square-foot store is located across from Radio City Music Hall.

clock October 1, 2020Jean E. Palmieri

Snipes in Downtown Brooklyn

Fashion Scoops

Snipes to Open First U.S. 2.0 Concept at Barclays Center

The German sneaker retailer will celebrate the opening with product giveaways led by DJ Khaled.

clock July 1, 2020Obi Anyanwu

The Billionaire Boys Club EU SS2020 Collection

Mens Lifestyle

Billionaire Boys Club Establishes Premium EU Entity for Spring 2020

Founder Pharrell Williams talks about the brand’s three distribution channels and direction and future plans, including a store in Miami.

clock January 24, 2020Obi Anyanwu

Ronald Acuña Jr.

Mens Accessories

New Era Celebrates Centennial With Yearlong Collaborations

President and ceo Chris Koch looks back on the company’s 100 years and upcoming collaborations with Daniel Arsham and others.

clock January 15, 2020Obi Anyanwu

LeBron James

Fashion Scoops

LeBron James Models First Unknwn Collection

The 14-piece collection is available now at Unknwn stores in Aventura and Wynwood.

clock December 19, 2019Obi Anyanwu

The Tune Squad mural T-shirt

Fashion Scoops

Ntwrk, New Era, PSD to Release Tune Squad Merch

The brands partnered with Warner Bros. to produce pieces to celebrate a Tune Squad mural by Evan Rossell at Rodney Park North in Brooklyn.

clock August 1, 2019Obi Anyanwu

Mens Lifestyle

Eric Emanuel Opens First Solo Pop-up in NoLIta

The three-week shop will carry Emanuel’s signature mesh basketball shorts and a special Adidas Rivalry sneaker.

clock June 21, 2019Obi Anyanwu



Coogi’s ‘Brooklyn Camo’ Dispute at Crossroads

The infringement suit involves a striped design in certain Brooklyn Nets jerseys that Coogi claims rips off its iconic sweaters.

clock May 2, 2019Sindhu Sundar

Eric Emanuel x New Era


Eric Emanuel Expands Partnership With New Era

The designer is now producing apparel for the company.

clock November 16, 2018Aria Hughes

New Era fall 2018 EK collection

Mens Accessories

New Era Doubles Down on Premium EK Collection

The premium line is sold at retailers including Barneys New York, Fred Segal and Saks Fifth Avenue.

clock October 1, 2018Aria Hughes

A look from the New Era x Nautica collection.

Hats, Gloves and More

New Era Creates Vintage-Inspired Nautica Caps

The collection will launch on Aug. 24.

clock August 8, 2018Jean E. Palmieri

D’Angelo Russell

Fashion Scoops

Nets’ D’Angelo Russell Stars in New Era Film

“The Path to the Cap” is intended to complement Thursday’s NBA Draft.

clock June 19, 2018Jean E. Palmieri

Pieces from the 2018 Pepsi Art of Football capsule collection.

Fashion Scoops

Pepsi Announces Art of Football Streetwear Capsule Collection

Umbro, Le Specs, New Era, Anteater and Boohoo will carry the collection’s football-inspired pieces.

clock April 23, 2018Andrew Nodell


Fashion Scoops

Pepsi Announces ‘Art of Football’ Capsule Collection

clock April 23, 2018Andrew Nodell

Marshawn Lynch's Seattle Seahawks New Era cap.

Mens Clothing Furnishings

NFL Players Design Hats for New Era

New Era has enlisted NFL players to design a limited-edition collection of hats.

clock December 9, 2015Aria Hughes

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Alessandro Michele


Gucci's Alessandro Michele Discusses Brand Longevity Turning 100

clock April 15, 2021Luisa Zargani

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