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EXCLUSIVE: Breitling Names NFL Quarterback Trevor Lawrence as Brand Ambassador

Lawrence was the 2021 first overall draft pick and quarterback for the Jacksonville Jaguars.

NFL Draft 2022: New Pro Footballers Don Hublot Watches, Designer Footwear

The NFL's next generation of stars stepped out in custom tailoring, designer footwear and jewelry, giving a…

NFL Teams With Streetwear Artist Warren Lotas

The capsule of Ts and hoodies is tied to the start of this year's NFL Draft on April 28.

Tiffany’s Golden Choice, FaZe’s Big Game, Honoring Snyder and DVF

Eileen Gu wore Tiffany in getting Olympic gold, the NFL and FaZe Clan are linking for the Super Bowl, YSL…

NFL Handpicks Four Streetwear Brands for Super Bowl Capsules

The brands are all headquartered in Los Angeles and were chosen to highlight the design talent in the host…

A Look at Tom Brady’s Style Over the Years

As the launch of his clothing line approaches, WWD looks back at some of the NFL player's most fashionable…

NFL, Legends to Open Shop at Caesars Palace in Vegas

The shop will sell fan memorabilia for all teams and will host special events.

Tom Brady Announces ‘Brady Blue’

The shade is meant to exude strength and confidence.

EXCLUSIVE: Hootie’s Darius Rucker Teams With NFL, Fanatics on Apparel Line

The platinum-selling artist has been a lifelong fan of the Miami Dolphins.

Indochino Inks Partnership Deal With L.A. Rams

The Vancouver-based brand will provide the players and staff with made-to-measure wardrobes.

Spotlight on Gld Jewelry

Miami-based jewelry brand Gld is keeping rap's biggest entertainers decked out with jewelry.

Olivia Culpo and Her Two Sisters Roll Out Their Collaborative Line for Macy’s

The three sisters are each sharing their styling tips for the new line on Instagram.

Michael Strahan to Expand NFL Line Into Women’s

The collection will launch on HSN on Sept. 25.

Fanatics to Operate E-comm, Stores for Carolina Panthers

The deal will also include the city's new Major League Soccer team.

Colin Kaepernick Joins Medium’s Board

Medium also plans to partner with Kaepernick Publishing, the publishing company set up by Kaepernick, to…