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NFT

NYX Professional Makeup Launches NFT Passes for GORJS

The L'Oréal subsidiary has been active in the metaverse.

EXCLUSIVE: Mntge Spills About Its First Fashion NFT and Surprise “Ink”

Sean Wotherspoon, Nick Adler and Brennan Russo dish about their new vintage-meets-NFT business and the…

EXCLUSIVE: New American Accessories Brand Aims to Redefine Luxury NFT Experience

Palm Beach-based brand Steel debuts with exotic handbags and accessories, digital twins, NFTs and the Apple…

CFDA Reveals Upcoming Debut NFT Collection


Tour the organization's first NFTs before next week's drop, plus a teaser for its metaverse exhibition.

EXCLUSIVE: Mason Rothschild Speaks About Hermès NFT Case

Mason Rothschild, sued by Hermès over his MetaBirkins NFTs, brings WWD inside a landmark lawsuit that may set…

Europe’s First NFT Vending Machine Is Coming to London

The concept is touted as "a fun and quirky way" to eliminate any barriers to entry in the NFT space…

Building Blocks: Burberry Collaborates With Minecraft on a Special Game

This is Burberry's first partnership with a gaming franchise.

GCDS Launches First NFT Initiative

Buyers will receive a one-of-a-kind portrait of the brand's mascot Wirdo and access to a range of services…

EXCLUSIVE: Casadei Marks ‘Blade’ Heel’s 10th Anniversary With NFT

The luxury footwear brand is releasing a limited run of 1,000 wearable NFTs developed with Web3 firm Another1…

Scotch & Soda Lights Up Loyalty With NFTs

After launching a traditional loyalty program, the Amsterdam-based fashion brand is at again — this time with…

Vivienne Tam Returns to NYFW With BAYC

The designer will divide her time between Hong Kong and New York.

How NFTs Are Democratizing the Fashion Industry

Michael Chock of SmartMedia Technologies discusses understanding the opportunity of NFTs and what fashion…

Prada’s Latest Timecapsule NFT Comes With Chance to Attend a Runway Show

Customers buying one of the 50 patchwork shirts will have a chance to attend Prada's September runway show…

Tiffany & Co. Launches NFTiff Service to Turn NFTs Into Wearable Jewelry

Tiffany & Co. will offer NFTiff passes to Cryptopunk holders, who can buy a bejeweled pendant featuring their…

Stefano Rosso’s Fashion Rulebook on Web3 Includes ‘Phygital’ Approach

The Brave Virtual Xperience CEO and cofounder of NFT marketplace D-Cave shares his rulebook for tapping into…