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OGX

Hair Care Gets Into Wellness

As green and clean formulations drive sales of skin care, the hair category is the latest to get in on the…

Beautycon New York Promotes Inclusivity, Hints at Future Retail Plans

The festival will expand to pop-up retailing and commerce in 2019.

Influence Peddler: Kandee Johnson Moves the Needle for New OGX Hair-care Collection

OGX, the leader in mass-market hair care, tapped Kandee Johnson for its first influencer collaboration.

OGX Hopes to Jump-start Hairstyling Category

The Johnson & Johnson-owned brand has driven significant growth in shampoo and conditioners. Can it do the…

Maui Moisture Rolls Out Following Successful Soft Launch

Now owned by Johnson & Johnson, OGX answers consumer demand for fewer chemicals in hair-care lineups.

Maui Moisture Brings Superfood Trend to Mass Market Hair Care

The new Johnson & Johnson-owned hair-care brand is banking on consumers staying on the wellness bandwagon…

OGX Launches #Badasshairdays

For OGX, there's no such thing as a bad hair day, just badass ones. The brand is leveraging that PSA for its…