OGX

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Hair

Hair Care Gets Into Wellness

As green and clean formulations drive sales of skin care, the hair category is the latest to get in on the game.

clock December 13, 2018Ellen Thomas

The scene at Beautycon.

Color Cosmetics

Beautycon New York Promotes Inclusivity, Hints at Future Retail Plans

The festival will expand to pop-up retailing and commerce in 2019.

clock April 25, 2018Ellen Thomas

Kandee Johnson will host the American Influencer Awards

Beauty Features

Influence Peddler: Kandee Johnson Moves the Needle for New OGX Hair-care Collection

OGX, the leader in mass-market hair care, tapped Kandee Johnson for its first influencer collaboration.

clock November 14, 2017Faye Brookman

OGX Protecting Plus Silk Blowout range

Beauty Features

OGX Hopes to Jump-start Hairstyling Category

The Johnson & Johnson-owned brand has driven significant growth in shampoo and conditioners. Can it do the same for styling?

clock October 17, 2017Ellen Thomas

Maui Moisture hitting the mark with shoppers looking for fewer chemicals but high performance.

Hair

Maui Moisture Rolls Out Following Successful Soft Launch

Now owned by Johnson & Johnson, OGX answers consumer demand for fewer chemicals in hair-care lineups.

clock January 6, 2017Faye Brookman

Maui Moisture

Hair

Maui Moisture Brings Superfood Trend to Mass Market Hair Care

The new Johnson & Johnson-owned hair-care brand is banking on consumers staying on the wellness bandwagon.

clock September 7, 2016Ellen Thomas

OGX's #Badasshairday campaign

Marketing and Promotion

OGX Launches #Badasshairdays

For OGX, there’s no such thing as a bad hair day, just badass ones. The brand is leveraging that PSA for its new digital campaign, appropriately called #badasshairdays.

clock April 14, 2015Jayme Cyk

Arrow

Essentialist

Today's Must Read

Manish Chandra, Poshmark

Business

Poshmark Slumps After Big IPO Increase

clock 7hEvan Clark

Social Studies

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