As the surfwear company expands its portfolio in Roxy Snow, it’s doubling down on core values of empowerment, inclusivity and community.
This final drop is being introduced nearly nine months after the Burton Snowboards founder died.
The group of 13 is made up of current Olympians and Paralympians, as well as legendary athletes from the country.
Aside from attracting a global audience — 3.6 million tuned in for the 2016 Summer Games in Rio — the Olympics are known to boost participation in sports and athleticwear sales.
The campaign stars six female athletes, including gymnast Simone Biles.
Positive, feel-good affirmations filled The Blond in New York, along with the 13 AerieReal role models.
The founder of Burton Snowboards has dealt with and overcome a series of medical battles over the years.
The two-time Olympic gold medalist and three-time World Cup champion flew as a passenger with the U.S. Thunderbirds, among other notable actions.
The estimated economic return in the areas hosting the games is around 4.5 billion euros.
Skiing fans can see the exclusive Spyder uniforms in action at more than 35 events in the U.S. annually and at the 100-plus international events that are part of the World Cup circuit.