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Omega Taps Five-time Olympian Allyson Felix as Ambassador

Felix is the most decorated female athlete in track and field history.

Kappa Announces Official Partnership With U.S. Ski, Freeski and Snowboard Teams

This is the first time that a brand of outerwear and racing suits appears on the uniforms of all three U.S…

Women’s Sports Network Aligns With Four Sports Leagues and More

The new streaming service has also recruited a seasoned Adidas executive to serve as interim chief marketing…

New Balance Bets Big on Sports, Fashion, Entertainment With Boston Track Facility

The privately held company is gaining traction in its growing apparel business.

Kim Kardashian’s Skims Enlists Former Victoria’s Secret Angels for Latest Campaign

Alessandra Ambrosio, Candice Swanepoel, Heidi Klum and Tyra Banks pose for the innerwear brand.

EXCLUSIVE: Now You Can Get Into Kim Kardashian’s Skims in Two Hours

The innerwear brand is offering L.A. shoppers two-hour delivery.

Lululemon Unveils First Footwear Collection

The inaugural assortment includes four women's running shoes. Men's are coming in 2023.

China Insight: Winter Sports Brands See China as Big Potential Market

Now that the Winter Olympics in Beijing have ended, will China be able to achieve its goal of 300 million…

What’s Going on With Kamila Valieva?

The figure skater from the Russian Olympic Committee has been the center of a doping controversy in the last…

Adidas Responds to Bare Breasts Photo Controversy

The social media backlash continued Friday — days before the launch of the new sports bras.

WWD Report Card: The Olympics Opening Ceremony’s Top Looks

Canada embraced the puffer trend while Finland seemed straight from the Thom Browne runway.

Nathan Chen Looks to Vera Wang for Olympic Gold Win

The figure skater received an untouchable score to win the gold in the men's free skate on Thursday.

Chloe Kim and Nathan Chen Go for Gold at Beijing Winter Olympics

The snowboarder nabbed her second gold while the figure skater won his first.

Julia Marino and Her Prada Snowboard Go Viral at the Beijing Winter Olympics

The snowboarder had a high-fashion moment when she won Team USA's first medal this weekend.

Team USA Figure Skaters to Watch at the 2022 Winter Olympics

After an extravagant opening ceremony, the 2022 Winter Olympics have officially kicked off in Beijing.