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Olympic

Uniqlo Extends Its Sponsorship of Swedish Olympic and Paralympic Teams

The company will now provide official apparel for the Swedish teams through the end of 2024, including for…

Simone Biles to Release First NFT Collection With Autograph

The gymnast will join other all-star athletes such as Naomi Osaka, Tiger Woods and Tony Hawk on Autograph's…

Athletic Brands, IOC and WFSGI Share Olympic Solidarity Story

An assortment of big-name brands have helped with the program since its inception in 2016 at the Rio Games.

Telfar Debuts Liberia Collection

The designer's performance wear collection worn by the Liberian Olympic team is now available for purchase.

How Athletes Brought the Tokyo Olympics to Their Fans Through Social Media

Though spectators have not been allowed at the Olympics this year due to COVID-19 concerns, athletes are…

U.S. Skater Cory Juneau Wins Bronze Medal in Golden Goose Sneakers at Tokyo Olympic Games

The Californian skater competed wearing the Italian brand's exclusive "A Dreamer From Venice" Ball Star Pro…

Everything to Know About 400-Meter Hurdles Gold, Silver Medalists Sydney McLaughlin and Dalilah Muhammad

The women's 400-meter hurdles was a classic showdown between the two Americans, with McLaughlin defeating…

Ralph Lauren Scores Gold With His Olympic Sponsorships

The American brand edged out Nike and Skims to bring in $14.8 million in media impact value, Launchmetrics…

Simone Biles Wins Bronze on Beam at Tokyo Olympics

On the last day of women's gymnastics in Tokyo, Simone Biles returned and captured the bronze medal on the…

Jessica Springsteen Is Ready to Clear the Fences at the Olympics

Springsteen is the youngest American competing in jumping events at the Tokyo Games.

Caeleb Dressel Wins Brand Ambassadorship With Omega

The Olympic swimmer led Team USA's drive for 30 medals in Tokyo.

Everything to Know About Team USA’s Gymnastics Medalists So Far

Suni Lee, Jade Carey and MyKayla Skinner all took the podium in their individual gymnastics events at the…

WWD Report Card: Going for Gold

The Tokyo Olympics are still just one week in yet the style moments have been aplenty.

Everything to Know About Gymnastics All-around Gold Medalist Sunisa Lee

The Minnesota native stepped up to the plate and won the gymnastics all-around event after her teammate and…

A Breakdown of Nastia Liukin’s Colorful Tokyo Olympics Style

"Everything is thought out, really symbolic and very detailed regarding the colors that she's wearing," said…