While the explosion in online beauty consultations was born out of necessity, the boost in sales means most brands will continue doing them in a post-crisis world.
Sales of fashion apparel and accessories clocked double-digit gains.
Consumers are online at home, playing games and accelerating digital trends faster than expected. That has major ramifications for how business will be done during and after this crisis.
The good news was tempered by a dire outlook for all of retail from Fitch Ratings.
TrendSource research found that Amazon’s one-day delivery “has yet to spoil consumers who still prioritize shipping cost over delivery timetable.”
Fulfilling online orders from stores is a key way to meet consumer demands, but it requires inventory transparency and staffing considerations.
While returns are now seen as a necessary cost of doing business, shipping costs are now the top expense for retailers and brands.
Retailers say business is unfolding as planned, though anxieties over the short holiday season linger.