The cloud expansion allows retailers to offer mobile “scan and go” payment options.
Emarketer sees digital ad spending growing 19.1 percent this year.
The upgrade includes a mobile app and increased planning capabilities.
Shannon Andrick, vice president of marketing advancement at Alliance Data, expects “deeper levels of personalization” to be a key goal of brands.
The influencer commerce site said it will “highlight selected influencers in a new chosen influencer program.”
As holiday shopping peaks, retailers can stand out via improved customer engagement, which includes building trust.
Rob Keve, cofounder and chief executive officer of Flow Commerce, shares tactics for global online selling.
While 70 percent of retailers agree the yearend reaps the most profits, cash flow remains an issue during Q4.
The findings come as eMarketer sees online sales growing 16 percent this year.
Michael Wade, director of the Global Center for Digital Business Transformation at IMD, and Jialu Shan, research associate at the center, explain.