The new location follows units in Rome and Venice.

The events included a press conference and cocktail at the store, and an after party at a roller rink.

“Men are having a moment in fashion,” said Marc Metrick. “Men need their own space.”

The beauty brand doesn’t need old-school notebook-toting types to cover the opening of its pop-up location when social media posts will do.

Friends from the resident tech-meets-culture set celebrated at the “playful” Jackson Square store.

A.L.C. returned to New York Tuesday night with a dinner in its new showroom.

Warby Parker’s twentieth location opens Dec. 19.