The designer has a new larger location and charts the next phase of her brand.
Hip Parisian pop-up bar Ground Control is opening on the Avenue des Champs-Elysées on Dec. 11.
The new location follows units in Rome and Venice.
“Men are having a moment in fashion,” said Marc Metrick. “Men need their own space.”
The beauty brand doesn’t need old-school notebook-toting types to cover the opening of its pop-up location when social media posts will do.