Fly fishing in style means staying dry with the latest water-repellent technology for high-performing fabrics and dressing up like a pro.
As consumers take an active interest in the outdoors, fishing in all its facets emerges as a sport of choice.
The donations are in response to new, restrictive voting laws in Georgia and Patagonia is urging other corporations to do the same.
Apparel and footwear have been gaining momentum after pandemic-related challenges through much of last year.
An emerging sect of new and evolving consumers headed for the outdoors are spiking sales in backcountry equipment.
As a new category of nature-loving consumers emerges, apropos equipment follows.
From L.L. Bean, REI and Moosejaws to Carhartt, Levi’s and Dickies, trusted brands and retailers are holding their own during the health crisis.
Outdoor industry executives share stories, insights and trends from 2020 — and discuss what’s next.
A brief dive into data detailed exactly what gifts shoppers hope to receive for the holidays this year.
Brands weigh in on how outdoor is evolving into a fashion-forward category.
Why are we yearning for the outdoors, and why now?