Business Features

Field Notes: Fly Fish Fashion Forward

Fly fishing in style means staying dry with the latest water-repellent technology for high-performing fabrics and dressing up like a pro.

clock April 9, 2021Tracey Meyers


Business Features

Fishing for Fashion: Outdoor Adventures Fuel Interest

As consumers take an active interest in the outdoors, fishing in all its facets emerges as a sport of choice.

clock April 9, 2021Tracey Meyers

Patagonia sells refurbished garments online and in select stores.

Fashion Scoops

Patagonia Gives $1M to Pro-Democracy, Voting Groups

The donations are in response to new, restrictive voting laws in Georgia and Patagonia is urging other corporations to do the same.

clock April 7, 2021Kali Hays

The apparel space at Academy Sports + Outdoors.


Academy Sports + Outdoors Reports Record Results

Apparel and footwear have been gaining momentum after pandemic-related challenges through much of last year.

clock March 30, 2021David Moin

Craft Sportswear

Business Features

Consumers Cast Booming ‘Blizzard’ for Backcountry Equipment Sales

An emerging sect of new and evolving consumers headed for the outdoors are spiking sales in backcountry equipment.

clock February 2, 2021Tracey Meyers


Business Features

Field Notes: Nature, Rinse, Repeat

As a new category of nature-loving consumers emerges, apropos equipment follows.

clock February 2, 2021Tracey Meyers


Mens Sportswear

Outdoors and Heritage Brands Remain Bright Spots During Pandemic

From L.L. Bean, REI and Moosejaws to Carhartt, Levi’s and Dickies, trusted brands and retailers are holding their own during the health crisis.

clock January 11, 2021Jean E. Palmieri

Mercury Jacket

Business Features

Outdoor, Outerwear Execs Talk Emerging Trends, Shopper Evolution

Outdoor industry executives share stories, insights and trends from 2020 — and discuss what’s next.

clock December 22, 2020Tracey Meyers

Glamping Hub

Business Features

Field Notes: A Gift Guide for the Outdoorsy

A brief dive into data detailed exactly what gifts shoppers hope to receive for the holidays this year.

clock December 16, 2020Tracey Meyers


Business Features

The Great Outdoors Is Having a Moment in Fashion

Brands weigh in on how outdoor is evolving into a fashion-forward category.

clock November 5, 2020Tracey Meyers

Lush green mixed forest view

Business Features

Outdoor Musings: Industry Expert Discusses Shoppers’ Return to Nature

Why are we yearning for the outdoors, and why now?

clock November 5, 2020Tracey Meyers



Today's Must Read

Alessandro Michele


Gucci's Alessandro Michele Discusses Brand Longevity Turning 100

clock April 15, 2021Luisa Zargani

Social Studies

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