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The Italian up-and-coming outerwear brand, which lists Gigi Hadid among its fans, is also expanding to men’s wear and summer collections.
Started in 2000 in Tokyo, the outerwear label is currently sold in 15 countries internationally and is counting on Chloë Sevigny to help raise its profile.
The initiative will help support athletes affiliated with the High Fives Foundation, T2 Foundation, the Ski and Snowboard Club Vail and other organizations.
A special installation, showcasing both the heritage of the brand and its attention to the future of fashion, will be unveiled on June 12 at Florence’s Stazione Leopolda.
None of the designers who were showing their fall collections currently sell to U.S. stores, but they were looking to change that at the three-day event.
This marks the first time that the Fire Department of New York’s Foundation has partnered with a clothing brand for a collaboration.
The line-up includes a fun bomber that looks like a Chesterfield sofa.
The limited-edition outdoorsy line is inspired by colors, patterns and fabrics of traditional South Asian clothing and the mountain-climbing culture.
New York Cares aims to collect 125,000 donated coats by the end of the year, while the Fashion Foundation recently gave gift-filled backpacks to 100 Brooklyn students.