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Outside View

Outside View: At Trademark Conference, Talk of NFTs, Metaverse and Counterfeiting

At the International Trademark Association conference, IP lawyers discussed a range of issues affecting…

The Outside View: With Resale Growing Fast, Why Are So Many Brands Handing Their Customers to Third-Party Marketplaces?

Many brands gave over their early e-commerce operations to third-party marketplaces and lost out. Now they're…

The Outside View: What Facebook’s Meta Rebrand Signals for E-commerce

The metaverse is the new mall — and retail brands have an unprecedented opportunity to help create it.

The Outside View: ‘Z Brands’ Could Be the Next Direct Disruptors 

Hana Ben-Shabat on how the next generation is changing the consumer game. 

The Outside View: Reading Fashion’s Data Science Tea Leaves

Insights about the gathering wave of young fashion shoppers.

The Outside View: Fashion’s Rebirth in New York

Gary Wassner on the hopeful return of a live fashion week as the U.S. opens back up.

The Outside View: Fashion’s Paved Path to Carbon Neutrality

Marci Zaroff says sustainability is no longer about staying ahead, but about not getting left behind.

Outside View: Halston and Norton Simon’s David Mahoney

David Rosendale, the former public relations head for Norton Simon, hits back at the Netflix series for its…

The Outside View: Long Live the Suit

Strong Suit founder Jamie Davidson on why there is still a place in a changed market for the suit.

The Outside View: Looking Back at 2020’s Balancing Act

Marci Zaroff on what the world learned last year and how it's changing for the better.

The Outside View: ‘Tis the Season-less

Eco expert Marci Zaroff on the new consumer attitudes taking root this holiday.

The Outside View: Wake Up to the Ways of Gaming

Fashion can't fully embrace gamification while it still clings to a 19th-century mind-set.

The Outside View: Navigating 2020’s Reality With Optimism

Marci Zaroff argues for accepting the "weight" of today and moving forward with optimism.

The Outside View: COVID-19 Has Made Virtual Communities Crucial

Amber Atherton on how digital communities are becoming a key part of the brand playbook.

The Outside View: Fashion’s EcoRenaissance, a Cultural Rebirth

Eco expert Marci Zaroff says the next generation of consumers and designers will care less about the…