Outside View
Outside View: At Trademark Conference, Talk of NFTs, Metaverse and Counterfeiting
At the International Trademark Association conference, IP lawyers discussed a range of issues affecting…
The Outside View: With Resale Growing Fast, Why Are So Many Brands Handing Their Customers to Third-Party Marketplaces?
Many brands gave over their early e-commerce operations to third-party marketplaces and lost out. Now they're…
The Outside View: What Facebook’s Meta Rebrand Signals for E-commerce
The metaverse is the new mall — and retail brands have an unprecedented opportunity to help create it.
The Outside View: ‘Z Brands’ Could Be the Next Direct Disruptors
Hana Ben-Shabat on how the next generation is changing the consumer game.
The Outside View: Reading Fashion’s Data Science Tea Leaves
Insights about the gathering wave of young fashion shoppers.
The Outside View: Fashion’s Rebirth in New York
Gary Wassner on the hopeful return of a live fashion week as the U.S. opens back up.
The Outside View: Fashion’s Paved Path to Carbon Neutrality
Marci Zaroff says sustainability is no longer about staying ahead, but about not getting left behind.
Outside View: Halston and Norton Simon’s David Mahoney
David Rosendale, the former public relations head for Norton Simon, hits back at the Netflix series for its…
The Outside View: Long Live the Suit
Strong Suit founder Jamie Davidson on why there is still a place in a changed market for the suit.
The Outside View: Looking Back at 2020’s Balancing Act
Marci Zaroff on what the world learned last year and how it's changing for the better.
The Outside View: ‘Tis the Season-less
Eco expert Marci Zaroff on the new consumer attitudes taking root this holiday.
The Outside View: Wake Up to the Ways of Gaming
Fashion can't fully embrace gamification while it still clings to a 19th-century mind-set.
The Outside View: Navigating 2020’s Reality With Optimism
Marci Zaroff argues for accepting the "weight" of today and moving forward with optimism.
The Outside View: COVID-19 Has Made Virtual Communities Crucial
Amber Atherton on how digital communities are becoming a key part of the brand playbook.
The Outside View: Fashion’s EcoRenaissance, a Cultural Rebirth
Eco expert Marci Zaroff says the next generation of consumers and designers will care less about the…