Pacific Sunwear

PacSun #FindYour Campaign

Marketing and Promotion

PacSun Goes All In With Influencers

The teen retailer used the remote luxury resort Amangiri as the backdrop for a July back-to-school campaign that will inform future marketing efforts.

clock June 22, 2018Kari Hamanaka

Marketing and Promotion

First Look: PacSun’s Fall 2018 Denim Campaign

The retailer brought several influencers to the remote Amangiri resort in Utah for its fall campaign.

clock June 22, 2018Kari Hamanaka

Jay Hype PacSun


Eddie Bauer, Pacific Sunwear Joined Under New Operating Company

Private equity firm Golden Gate Capital said it would place the brands under the same roof with the creation of PSEB Group.

clock June 7, 2018Kari Hamanaka

VFiles Mountain Dew

Street Style

VFiles Partners With PacSun, Eyes TV, Global Expansion

The social media platform for all things youth culture launches the next iteration of the Camo Out collection as it plots expansion on the West Coast and beyond.

clock January 5, 2018Kari Hamanaka

Nike wall of Air Force 1s

Street Style

ComplexCon 2017: The Top Drops

Fans ran or speed-walked to make their way to product either exclusive to ComplexCon or debuting at the show.

clock November 8, 2017Kari Hamanaka

Beauty Features

The Accidental Beauty Marketer

With Winky Lux, Natalie Mackey is proudly disrupting the beauty business with product launch time frames of 45 days, avocado lipsticks and frank thoughts about influencers.

clock April 26, 2017Faye Brookman

Justin Bieber PacSun Purpose Tour

Fashion Scoops

Justin Bieber Gives Fans Purpose Tour Apparel Through PacSun, Bravado

Fear of God’s Jerry Lorenzo pitched in to help Justin Bieber create a 13-piece collection that debuts with PacSun Saturday.

clock October 12, 2016Rosemary Feitelberg


Pacific Sunwear BK Plan Nabs Court Approval

A bankruptcy judge signed off on the company’s plan for reorganization, allowing it to emerge as a private company owned by Golden Gate Capital.

clock September 6, 2016Kari Hamanaka


PacSun Hires Controller After CFO Departure

The company said today in a filing with the Securities and Exchange Commission it hired a full-time controller, who joins the company Aug. 8.

clock July 28, 2016Kari Hamanaka


Pacific Sunwear to Be Removed From Nasdaq

The retailer, as expected, ceases trading on the exchange July 15.

clock July 5, 2016Kari Hamanaka

Luka Sabbat Lottie Moss PacSun Denim ad campaign


He Said, She Said: Luka Sabbat and Lottie Moss on L.A. Style, Social Media and a Future in Fashion

Luka Sabbat and Lottie Moss have a lot in common but also hold their ground when it comes to contrasting opinions on personal style, social media and fashion careers

clock June 29, 2016Khanh T.L. Tran

Luka Sabbat Lottie Moss PacSun Denim ad campaign

Marketing and Promotion

Luka Sabbat and Lottie Moss Promote PacSun’s Denim Rebranding in Fall Ads

The up-and-coming models join Kendall and Kylie Jenner as the faces of PacSun, which is relaunching Bullhead Denim as PacSun Denim for back-to-school.

clock June 29, 2016Khanh T.L. Tran

Kendall Jenner Kylie Jenner PacSun


Pacific Sunwear Cancels Auction as Golden Gate Takes Over

Pacific Sunwear has canceled its bankruptcy auction since no bidders besides Golden Gate Capital stepped forward.

clock June 22, 2016Debra Borchardt

New York Stock Exchange traders.


Markets Calm Before Brexit Vote as H&M Gets Rained Out

Markets are calm before the Brexit vote as H&M reports slowing sales and PacSun cancels its bankruptcy auction.

clock June 22, 2016Debra Borchardt

Johnny Schillereff

Human Resources

Facetime With Element’s Johnny Schillereff

Johnny Schillereff is one of the skate industry’s deep thinkers.

clock May 13, 2016Kari Hamanaka

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