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Fall 2023 Trend: Red Sea

The color added vibrancy to fall runways bathed in a sea of black and white and neutral tones.

Pantone Expands SkinTone Guide to Help Creatives Further Diversity

As some companies are making diversity a greater priority, the tool now features 138 colors to help them…

Sotheby’s New Jordan Auction, Pantone Adds More Skin Tones

Sotheby's will auction Michael Jordan's 1998 NBA Finals Game 2 Air Jordan 13s, Pantone expands its number of…

Pantone Color Trend Report for Fall 2023 Plays Up Futuristic Shades

Digitized technology has sharpened how millions of consumers envision colors.

Firmenich Unveils Color-Coordinated, Pantone-Inspired Scent

The company has created a fragrance riffing on Pantone's Color of the Year 2023, Viva Magenta.

Magenta Gets Its Energizing Moment

Pantone names Viva Magenta Pantone 18-1750 as Color of the Year 2023.

Pantone’s Spring 2023 Colors Pop Up at NYFW 

The color institute's 15 color predictions have appeared at many collections during New York Fashion Week.

How Celebrities Are Already Wearing Pantone’s Spring 2023 Colors on the Red Carpet

The 15 spring 2023 color predictions have already popped up on the red carpets at the Venice Film Festival…

Spring 2023 NYFW Color Palette Revealed

The dichotomous range of colors reflects the shifting societal mood post-pandemic.

Pantone Color Expert Explains TikTok’s Viral Sky Blue Nails Trend Theory

An unexpected nail color has recently emerged as the newest manicure trend for summer, according to TikTok.

Pantone Teams Up With Spatial Labs in Strategic Partnership

The union is just the start with other discussions and iterations planned.

Pantone and Artist Polygon1993 Turn Color of the Year Into an NFT

The venture marks Pantone's first foray into the realm of NFTs.

Pantone’s Fall 2022 Colors Pop Up at New York Fashion Week

The color institute's color trends have made an appearance on the runways of Carolina Herrera, Zimmermann…

A Look at the Biggest Colors Trends of 2022

The year's predicted color trends are meant to reflect optimism, growth, renewal and a sense of positivity.

How Celebrities Are Already Wearing Pantone’s Fall 2022 Colors on the Red Carpet

Stars like Zendaya, Anya Taylor-Joy, Angus Cloud and more have already looked to Pantone's color projections…