The test program is in step with VF Corp.’s plans to be more of a consumer-facing company.
The outdoorsy brand is suing a Wyoming company over stickers its says look similar to Patagonia’s long-used logo.
The animal rights group was looking to crack down on showgoers wearing animal skins.
The activist-centric company’s new fight over public land seems to be doing well, judging by the business.
The outdoor apparel company has joined a coalition seeking to stop the President’s decision to shrink the boundaries of Bears Ears National Monument.
CEO Rose Marcario spoke out against President Trump’s decision to shrink the boundaries of two national monuments.
Companies such as Patagonia, Vans and Outdoor Voices have formed emotional bonds with their customers.
The surfer and Outerknown founder; the artist; ceos of Patagonia and Athleta and more star in Fair Trade USA’s “We Wear Fair Trade” campaign.
Brands that rose in the ranks this year were Adidas, Lululemon and Patagonia.