The expansion project comes as Swiss watch exports continue to decline.
Rolex, Patek Philippe, Chanel, Chopard and Tudor are creating a new show in Geneva next April, alongside Watches and Wonders.
Patek Philippe and Rolex are closing sites until at least March 27; Hublot said until further notice.
The 8000-square-foot flagship is the lead-up to what will be two stores in New York, the second bowing at the Hudson Yards development in March 2019.
Rings and diamonds; handbags and accessories, and high-end watches are among the top-three categories most frequently taken to luxury pawnbrokers by consumers seeking quick cash.
The investment banker-turned-jeweler is overseeing the relaunch of the company’s web site as it expands its consignment offer.
The watchmaker’s self-funded retrospective will include a limited-edition retail element.
As smartwatches settle into the market, jewelry timepieces are finding new fanfare as dressier, persona-driven alternatives.
Amid challenges in the international market, the Swiss brand sees an opportunity that can get a boost from technology and marketing.