The Italian racing driver will feature in a campaign shot in his new home of Monaco.
The first drop, handmade in Los Angeles by Lauren, will be available at selected high-end stores beginning June 3.
The brand created a collection for his glacier crossing that is available for purchase this fall.
The Italian company presented its “7 Days to Test 777” project, testing the three-layer technical jacket with the help of American athlete Erik Conover.
From the sky to street dandies, brands cited a wide range of influences for their upcoming collections.