New Guards Group Founders Exit
Peloton
Puma Creates Collection With Peloton’s Olivia Amato
The womenswear line is designed to be worn at the gym or on the street.
How Brands Are Celebrating Pride Month 2022
Here's what the fashion and beauty industries are doing to support the LGBTQ community this Pride Month.
The Lessons of Peloton for Fashion
How the fitness platform could cut to grow and what brands moving into the metaverse should consider given…
Lululemon Warns Against Omicron Variant
The retailer revises guidance thanks to the latest variant, supply chain headwinds and labor shortages.
Peloton Takes Down Viral Ad With Chris Noth Amid Sexual Assault Allegations
The "Sex and the City" actor was accused of sexual misconduct by two different women.
How Peloton Put Together Its Viral Ad Following ‘And Just Like That’ Bombshell
The fitness company worked with actors Ryan Reynolds and Chris Noth to create the viral ad in response to the…
WWD Voices Podcast: Retail’s Responsible Reset Series
Industry leaders join WWD and Accenture to engage in timely discussions as retail rebuilds.
Lululemon’s Mirror Gains Weight as It Continues to Scale
The added accessories are part of the retailer's greater expansion plans.
EXCLUSIVE: Everything to Know About Beyoncé’s Ivy Park Capsule With Peloton
The Adidas-produced collection features performance and lifestyle product.
Beyoncé and Peloton Expand Content Series
The partnership includes the donation of bikes to 10 HBCUs in the U.S.
Lululemon’s Mirror Sets Up Shop in Canada
The move increases the retailer's stake in the at-home fitness market.
Peloton to Introduce First Full Private Label Collection
The Peloton Apparel line will feature performance and lifestyle pieces.
Activewear’s Post-pandemic Fate
Will the activewear boom continue?
Peloton, Adidas Partner Up
A collection codesigned by Peloton instructors will be sold in North America and Europe.
Fourlaps to Launch Women’s Wear
The men's brand, that has a co-branded collection with Peloton, will debut women's for fall.