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The Lessons of Peloton for Fashion

How the fitness platform could cut to grow and what brands moving into the metaverse should consider given…

Lululemon Warns Against Omicron Variant

The retailer revises guidance thanks to the latest variant, supply chain headwinds and labor shortages.

Peloton Takes Down Viral Ad With Chris Noth Amid Sexual Assault Allegations

The "Sex and the City" actor was accused of sexual misconduct by two different women.

How Peloton Put Together Its Viral Ad Following ‘And Just Like That’ Bombshell

The fitness company worked with actors Ryan Reynolds and Chris Noth to create the viral ad in response to the…

WWD Voices Podcast: Retail’s Responsible Reset Series

Industry leaders join WWD and Accenture to engage in timely discussions as retail rebuilds.

Lululemon’s Mirror Gains Weight as It Continues to Scale

The added accessories are part of the retailer's greater expansion plans.

EXCLUSIVE: Everything to Know About Beyoncé’s Ivy Park Capsule With Peloton

The Adidas-produced collection features performance and lifestyle product.

Beyoncé and Peloton Expand Content Series

The partnership includes the donation of bikes to 10 HBCUs in the U.S.

Lululemon’s Mirror Sets Up Shop in Canada

The move increases the retailer's stake in the at-home fitness market.

Peloton to Introduce First Full Private Label Collection

The Peloton Apparel line will feature performance and lifestyle pieces.

Activewear’s Post-pandemic Fate

Will the activewear boom continue?

Peloton, Adidas Partner Up

A collection codesigned by Peloton instructors will be sold in North America and Europe.

Fourlaps to Launch Women’s Wear

The men's brand, that has a co-branded collection with Peloton, will debut women's for fall.

Peloton Creates Capsule for Black History Month

Four Black artists teamed with instructors from the fitness brand to create 18 apparel and accessories pieces.

Counterfeits Soar as Ath-leisure Dominates Online Quarantine Purchases

New data from Red Points finds half of consumers have purchased counterfeit sporting equipment over the past…