Celebrities brought some extra star power to the red carpet in the form of diamonds, rubies and emeralds.
The alarm was raised when a woman called numerous times asking highly detailed questions about brands’ jewelry designs.
The new line focuses on ornamental stones and targets a younger consumer.
Founder Cormac Kinney has been cited in more than 1,500 patents and has raised about $500 million in capital for various companies in his 25-year career.
The “Love & Friendship” actress was the star of the lavish fete, which also drew Sunny Pawar, Sam Heughan, Billy Brown and Paz Vega.
After job cuts, slashing of inventories and other cost-saving measures last year, executives hope the worst is behind them.
Reynolds made an appearance at the Piaget stand, while Schilling was billed as a friend of IWC.
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