Pierpaolo Piccioli showed a logo-heavy collection, as luxury brands court a streetwear-hungry Millennial crowd.

Italian entrepreneurs believe the strength of the brand is key for success and the investments are channeled in keeping it fresh and new, rather than focusing on its history and tradition.

Pierpaolo Piccioli worked with a lunar theme that gave way to phases.

For resort, Valentino’s Pierpaolo Piccioli showed a collection inspired by Roman street chic, emphasis on the chic.

Reporting a 5 percent increase in revenues last year, the luxury company’s attention is now focused on industrial activities and on further developing its potential globally, without a public listing, said ceo Stefano Sassi.

Cardinal Timothy Dolan, Archbishop of New York, offered some unexpected spiritual guidance at Monday’s preview of “Heavenly Bodies: Fashion and the Catholic Imagination.”

Organic growth in all its markets, driven by China and Hong Kong, boosted the brand’s performance in the first three months of the year.

A top 10 of those shaping the future of women’s wear.

Dubbed the “Oscars of fashion,” the awards will be held again at the La Scala theater during fashion week as the industry continues to emphasize the role of sustainability.

Top brass, including chairman and ceo Remo Ruffini, discussed Genius Building project during Capital Markets Day in Milan.

The exhibit, which kicked off Milan Fashion Week, drew the likes of Giorgio Armani, Donatella Versace, Pierpaolo Piccioli, Miuccia Prada and Alberta Ferretti.

The list includes the likes of Pierpaolo Piccioli and Simone Rocha and the eight collections will be shown together in Milan on Feb. 20.

Pierpaolo Piccoli worked the standards of couture — feathers, ruffles, bows — into a tour de force of flamboyant chic.

Donatella Versace, Zac Posen, Prabal Gurung, Pierpaolo Piccioli and more react to the politics of red carpet dressing during an unusual awards season.

Inaugurated this week in Florence, the program includes the opening of dedicated installations and pop-up shops in key cities, including Milan, Paris, Tokyo, New York, Hong Kong and Seoul.