Merchants are navigating the virtual site to shop established men’s wear brands but finding it hard to discover new labels.
Here is a closer look at the most interesting labels presenting at the first digital edition of the trade show.
In the first quarter of 2020, exports of the Italian men’s wear industry were down 26.7 percent, missing out on sales of 147.7 million euros.
Making up for the forgone physical shows, Pitti Immagine is to launch its Pitti Connect digital platform on July 16.
Trade shows including Pitti Uomo will be postponed to January 2021, while the organizer will focus its resources on the Pitti Connect digital platform.
The Florence-based trade show will run Sept. 2 to 4 while the eyewear event will be held in February 2021.
Italian companies are relying on digital technology to support their business during the current health crisis.
The partners threw the party to announce their partnership and unveil the first piece from their collection, launching this year.
“I still feel in debt with Florence and everything this city and its region have brought to us,” Pinault said, accepting the Fiorino d’Oro award.
The Prince of Wales highlighted the importance of the collaboration between Italian and British companies to promote sustainability.
The performance was supported by a boost in all geographic markets and distribution channels and helped lift group shares on Tuesday morning.