Pitti Uomo is kicking off its 99th edition online with a revamped digital platform, which buyers will surf to find high-end, versatile, comfortable and sustainable products.
The entrepreneur and designer will host Pitti Uomo’s opening ceremony in Solomeo, from where he will also present his fall 2021 collection through online live sessions.
Sales at Brunello Cucinelli’s namesake company recovered in the second half last year, after the impact of the global lockdowns in the second quarter.
The domestic and global sales of Italian men’s fashion have been the lowest in five years.
Viewed as the year that will mark a rebound of the fair sector, Italian trade shows are collaborating, adjusting dates and formats in 2021.
The event will take place on Jan. 12, kicking off Pitti Connect, the online version of Pitti Uomo, running until Jan. 14.
The plan is to host an in-person event with around 300 brands Feb. 21 to 23, 2021.
Merchants are navigating the virtual site to shop established men’s wear brands but finding it hard to discover new labels.
Here is a closer look at the most interesting labels presenting at the first digital edition of the trade show.
In the first quarter of 2020, exports of the Italian men’s wear industry were down 26.7 percent, missing out on sales of 147.7 million euros.
Making up for the forgone physical shows, Pitti Immagine is to launch its Pitti Connect digital platform on July 16.
Trade shows including Pitti Uomo will be postponed to January 2021, while the organizer will focus its resources on the Pitti Connect digital platform.
The Florence-based trade show will run Sept. 2 to 4 while the eyewear event will be held in February 2021.