Pomellato’s new sponsorship program with Milan-based Galdus Academy, called “Virtuosi,” is meant to safeguard the storied jeweler’s tradition while investing in a younger generation of goldsmiths.

Rabolini created Pomellato in 1967, translating the concept of ready-to-wear into jewelry, introducing the idea of pieces chosen by women for themselves, and sold the company to Kering in 2013.

The brand returns to Beverly Hills with a store at 214 North Rodeo Drive.

The two legendary actresses appear with Chiara Ferragni and other influential women to spread a message of female empowerment.

The images by Peter Lindbergh of the Pomellato for Women campaign are to be unveiled in Paris on Jan. 24 during couture week.

The Milan-based jewelry company is launching two special collections to mark the milestone.

Stars of the campaign, including Anh Duong and Rosemary Ferguson, attended the Italian jeweler’s cocktail party in Milan.

The campaign is fronted by six women, including artist Anh Duong; brand adviser Helen Nonini; nutritionist Rosemary Ferguson; art curator Caroline Corbetta; writer Pihla Hintikka and model, artist and photographer Larissa Hofmann.

The retailer will carry the line exclusively for six weeks.

The Italian jeweler will open a boutique in Milan’s Via Montenapoleone in April and unveil a new ad campaign with Salma Hayek that month.

Belli will oversee the Pomellato and Dodo brands and report to Albert Bensoussan, ceo of the luxury watches and jewelry division at Kering.

Pomellato deal follows pop-up with Chanel’s Coco Crush earlier this year.

Salma Hayek succeeds Tilda Swinton as the brand ambassador.