Pomellato’s new sponsorship program with Milan-based Galdus Academy, called “Virtuosi,” is meant to safeguard the storied jeweler’s tradition while investing in a younger generation of goldsmiths.
Rabolini created Pomellato in 1967, translating the concept of ready-to-wear into jewelry, introducing the idea of pieces chosen by women for themselves, and sold the company to Kering in 2013.
The two legendary actresses appear with Chiara Ferragni and other influential women to spread a message of female empowerment.
The images by Peter Lindbergh of the Pomellato for Women campaign are to be unveiled in Paris on Jan. 24 during couture week.
Stars of the campaign, including Anh Duong and Rosemary Ferguson, attended the Italian jeweler’s cocktail party in Milan.
The campaign is fronted by six women, including artist Anh Duong; brand adviser Helen Nonini; nutritionist Rosemary Ferguson; art curator Caroline Corbetta; writer Pihla Hintikka and model, artist and photographer Larissa Hofmann.
The retailer will carry the line exclusively for six weeks.
Pomellato deal follows pop-up with Chanel’s Coco Crush earlier this year.