The fall 2021 campaign stars Chase Stokes, Madison Bailey, Addison Rae, Caleb McLaughlin and Jenna Ortega.
The moves are part of the innerwear brand’s multiyear growth strategy.
Detwiler grew the brand while working out of his mother’s garage in his hometown of San Diego, Calif.
The limited-edition collaboration includes hosiery, leggings, bodysuits, jumpsuits, socks and a few skin-tight dresses.
The Skims brand will make innerwear, sleepwear and loungewear for Team USA in Tokyo.
The sustainable assortment includes both gender-neutral adult and children’s options and can be worn as either loungewear or ready-to-wear.
See inside the Nespresso x Chiara Ferragni temporary café in Milan.
Etro chose the Hamptons, Dubai, Forte dei Marmi in Italy, Bodrum in Turkey and Sochi in Russia for its summer temporary stores, also carrying dedicated capsule collections.
The collection will be supported by a pop-up at Bird’s Nest Workshop in Los Angeles.
The multihyphenate is looking toward permanent retail and expanding Skims into men’s and beyond as its first pop-up opens in L.A.
The brand led by 15-year-old Trey Brown was also recently selected for the Philadelphia 76ers and New Jersey Devils’ Buy Black Program.