What, Me Worried?

clock 3hKellie Ell


Prada Group to Go Fur-Free

clock 8hLuisa Zargani


Stefan Larsson’s PVH Paycheck

clock 1hEvan Clark


Melissa Gonzalez is ceo and founder of The Lion’esque Group.


Pop-up Lessons From a Pro

As the maturation of pop-ups becomes clear, Melissa Gonzalez, ceo and founder of The Lion’esque Group, shares she’s still learning today.

clock April 9, 2019Kaley Roshitsh

Justin Bieber in Drew House

Fashion Scoops

Justin Bieber Is Bringing Drew House to Hong Kong

The singer’s clothing line is hosting its first pop-up shop this weekend in Hong Kong for Art Basel.

clock March 27, 2019Layla Ilchi

Wrangler Soho Pop-Up

Fashion Scoops

Wrangler Unveils Icons Collection With Soho Pop-up

The collection features six reissue heritage styles.

clock February 24, 2019Fiona Ma

The Lip Bar store rendering.


The Lip Bar to Open First Store in Detroit

Located behind the Shinola Hotel in Downtown Detroit, The Lip Bar’s founder Melissa Butler speaks to WWD about the decision to go physical.

clock February 20, 2019Kaley Roshitsh

"Social proof" is a concept used to stimulate excitement by attendees on social media.


The Anatomy of a Pop-up Shop

The consensus is that the attention toward pop-up shops, contrary to their temporary presence, is anything but fleeting.

clock February 19, 2019Kaley Roshitsh

The Altuzarra pop-up in New York.

Fashion Scoops

New York Fashion Week Pop-ups: 7 Retail Experiences to Attend at NYFW

More than ever, designers and brands are opening up the New York Fashion Week experience to the public.

clock February 8, 2019Layla Ilchi

Karis Durmer, ceo of Altuzarra, and Joseph Altuzarra

Designer and Luxury

Altuzarra Unveils E-comm, Plans New York Pop-up Shop

Joseph Altuzarra is setting new plans in motion as he celebrates his 10th anniversary.

clock January 7, 2019Jessica Iredale

Lego's immersive store experience is the first of its kind in China.


The Future of In-store Experiences, 2019 Edition

Mood Media presents its in-store experience trends for 2019, scouting findings across 40 countries.

clock December 19, 2018Kaley Roshitsh

Buy now, pay later is a growing trend among e-commerce retailers.

Marketing and Promotion

Offtrack Attracts Millennials With Installment Pay and Pop-up Shop

Partnering with fin-tech payment provider, QuadPay, Offtrack hopes to further democratize their leather leggings.

clock December 11, 2018Kaley Roshitsh


Swarovski Updates Retail Formats With Digital Tools

Digital devices implemented in the company’s new “forerunner” store format and holiday pop-up shops aim to enhance customers’ engagement.

clock December 4, 2018Sandra Salibian

The État Pur pop-up

Beauty Features

Beauty Pop-ups Change Complexion in Paris

A large number of small direct-to-consumer brands have opened ephemeral boutiques to test the brick-and-mortar channel.

clock December 3, 2018Jennifer Weil

The "Hitchhiker Trench" in white. Photo courtesy of Arielle.

Business Features

Field Notes: Making Consumerism Count

Editor’s note: WWD Field Notes is a column featuring the latest technology, B2B and business solution news.

clock November 29, 2018Tracey Greenstein

Kenzo pop-up shop.

Marketing and Promotion

What’s New for Holiday Pop-up Shops

WWD speaks with Frank Poore of CommerceHub for greater insight into the pop-up retailing space during the holidays.

clock November 28, 2018Kaley Roshitsh

The Marc Jacobs pop-up on Madison Avenue featuring the brand's Redux Grunge collection.

Fashion Features

Redux at Retail

Marc Jacobs’ Madison Avenue pop-up readies for opening day.

clock November 21, 2018Bridget Foley

The artist Monica Hernandez wearing the collaborative sweatshirt.

Fashion Scoops

Shaniqwa Jarvis Teams With X-Girl to Drop Capsule Collection at Social Studies NY

X-Girl’s collaboration with Shaniqwa Jarvis is among the assortment in the Socials Studies NY’s pop-up store.

clock November 16, 2018Rosemary Feitelberg

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Today's Must Read


Séverine Merle Elected Head of Chambre Syndicale de la Mode Masculine

clock 8hFleur Burlet

Social Studies