Puma

Facebook HQ building Facebook headquarters, Dublin, Ireland - 14 Sep 2018

Fashion Scoops

The Fashion, Beauty and Media Brands Pulling Ads from Facebook

Major brands are pulling their advertising from the social media platform as part of the “Stop Hate For Profit” campaign.

clock July 2, 2020Layla Ilchi

The Puma RS-G golf shoe.

Footwear

Puma Brings Running Shoe Technology to Golf Footwear

The RS-G shoe offers street styling with performance features specifically for the game.

clock June 23, 2020Jean E. Palmieri

How Fashion and Beauty Brands Are Giving Back for Pride Month 2020

Fashion Scoops

How Fashion and Beauty Brands Are Giving Back for Pride Month 2020

The Pride-themed collections and community-driven initiatives that are supporting the LGBTQ community.

clock May 29, 2020Layla Ilchi

5 Summer 2020 Fashion Collaborations

Fashion Scoops

5 Summer 2020 Fashion Collaborations to Watch Out For

While the coronavirus pandemic has shaken up summer plans, five designer collaborations are here to add some excitement to the socially distant season.

clock May 27, 2020Layla Ilchi

Puma x Gold's Gym

Fashion Scoops

Puma Creates Collection With Gold’s Gym

The collection of street-inspired activewear will be sold online and in the Gold’s retail shops.

clock May 27, 2020Jean E. Palmieri

Game-worn Air Jordan III sneakers

Footwear

The Polarizing Allure of Sneaker Culture

As investment app Rally sees shares of Air Jordan 3 sneakers skyrocket, a new Vice doc One Man and His Shoes shows tragedy in collecting.

clock May 26, 2020Obi Anyanwu

A fall look from Lafayette 148.

Financial

Puma Pins Hopes on China After Profits Shrivel in Q1

The German firm trumpeted a “very good April” in China, but warned Q2 overall will be worse.

clock May 7, 2020Miles Socha

Stores in Germany have been closed since mid-March.

Business Features

Will Fashion Benefit From Germany’s 1.2 Trillion Euro Pandemic Rescue Fund?

The country’s industry associations warn of a wave of insolvencies within a month, if they don’t get more financial aid.

clock March 26, 2020Cathrin Schaer

The 2020 Summer Olympics Are Officially Postponed Due to Coronavirus

Business Features

With 2020 Olympics Postponed, Brands and Sponsors Respond

Aside from attracting a global audience — 3.6 million tuned in for the 2016 Summer Games in Rio — the Olympics are known to boost participation in sports and athleticwear sales.

clock March 24, 2020Rosemary Feitelberg

Puma's holographic campaign brings a virtual, floating shoe to the streets of Chicago for  the 2020 NBA All-Star Weekend.

Technology

Puma Drove Holograms Around Chicago Because Tech Bling

The athletic brand’s holographic game hits the streets during the 2020 NBA All-Star Weekend to tout its new Sky Dreamer shoes.

clock February 21, 2020Adriana Lee

Selections from the Puma x First Mile collection.

Activewear

Puma Introduces Sustainable Active Collection

The apparel and footwear line is produced in partnership with First Mile.

clock February 21, 2020Jean E. Palmieri

Puma headquarters

Financial

Puma Breaks 5 Billion Euros Sales Barrier

The third-largest sportswear company in the world had a particularly dynamic 2019, boasting double-digit growth in almost every sector.

clock February 19, 2020Cathrin Schaer

Prada x Adidas

Mens Accessories

Have Sneaker Collaborations Peaked?

With top luxury fashion houses and sportswear companies collaborating, where do fashion designer-sneaker collaborations go from here?

clock January 8, 2020Obi Anyanwu

Cara Delevingne, Olivier Rousteing

Parties

Cara Delevingne and Olivier Rousteing Bring Their Puma and Balmain Campaign to Life in Los Angeles

Those who came out included Amber Heard, Eva Longoria, Bella Thorne, rappers G-Eazy and Machine Gun Kelly, “Euphoria” actors Angus Cloud and Jacob Elordi and model Alessandra Ambrosio.

clock November 22, 2019Ryma Chikhoune

Cara Delevingne and Olivier Rousteing.

Fashion Features

Puma and Balmain See Rosy Future Together

Chief executive officers Björn Gulden and Massimo Piombini hope their collaboration, launching this week, will be the first of many.

clock November 20, 2019Joelle Diderich

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Essentialist

Today's Must Read

Marine Serre

Fashion

ANDAM Winners Marine Serre and Glenn Martens Envision Fashion's Future

clock 4hMimosa Spencer

Social Studies