The collection will serve everyone from elite racers to weekend warriors.

The line of performance compression apparel will be supported with the launch of a “Watch Us Move” campaign and fitness series.

The German company ended a patchy year, heavily impacted by the pandemic, with single-digit decreases, but the brand revealed optimistic plans for the future.

The Brazilian soccer star’s global social media audience includes 143 million on Instagram alone. 

PVH’s Kate Nadolny and Puma’s Katie Darling discuss how the pandemic changed all the rules of retail.

The mega-star is asking for $100 million and complete control.

The investment will support Ron Dorff’s growth strategy and further expansion into the U.S. market over the coming years.

Dua Lipa will also have the support of Puma on her virtual performance later this month.

The collaboration features four styles and is available Thursday on fenty.com, and later at Farfetch and Level Shoes.

Barring further drastic lockdown measures, the company expects a positive operating profit for 2020. 

The point guard is expected to be a top draft pick on Nov. 18.

Collectively, the five Black TikTok creators have more than 19.9 million followers.

The new project, offering brands more digital real estate and better access to user data, is Zalando’s answer to several major digital trends.

Kering is selling 8.8 million shares, representing 5.9 percent of Puma’s capital.

The stylist for Missy Elliott and others will unveil her first collection in 2021.