Two looks from Puma x Pronounce collaboration.


Puma Teams With China’s Pronounce on Pumapunku-inspired Capsule

The capsule features sportswear-inspired pieces and a selection of jackets in gradient earthy tones, as well as new Puma sneaker styles.

clock June 30, 2021Tianwei Zhang

A mosaic by Zao Wou-Ki at the Kering headquarters in Paris.

Mergers and Acquisitions

M&A Talk Swirls as Kering Sells Large Chunk of Puma Holdings

Kering’s plans to sell more of its Puma shares could clear the way for M&A activity, analysts said.

clock May 27, 2021Mimosa Spencer

Musician Dua Lipa for Puma, as shot by Mario Sorrenti.


Optimism Grows at Puma After ‘Very Good’ Q1 Results

Despite freight problems, international tensions and pandemic uncertainty, the German sportswear brand predicts growth in mid-teens for rest of 2021. 

clock April 28, 2021Cathrin Schaer

The Gen.G Foundation.

Fashion Scoops

Puma, Heron Preston Support Gen.G Foundation Scholarship

the two, brand Kids of Immigrants, University of Kentucky and Eastern Michigan University are partnering with the esports organization.

clock April 26, 2021Obi Anyanwu

Cara Delevingne is a look from Exhale by Puma.

Fashion Scoops

Puma, Cara Delevingne Create Sustainable Yoga Line

The Exhale line features fabrics with more than 70 percent recycled polyester.

clock March 22, 2021Jean E. Palmieri

In honor of International Women’s Day, Ba&sh has sold more than 2,100 units of these shirts.

Business Features

These Brands Are Doing More Than Dropping Capsules for Women’s History Month

Several brands are trying to help women in a variety of ways, including offering free business consulting for female entrepreneurs and donating to charities.

clock March 19, 2021Rosemary Feitelberg

kate spade smartwatch wearable ces 2019 wear os fossil


Fossil Reveals $96 Million Loss and New Chief Financial Officer

Revenues fell across all categories and regions in the most recent quarter, but the watch and accessories maker expects sales to improve with store closures.

clock March 10, 2021Kellie Ell

Rickie Fowler in Puma x PTC

Fashion Scoops

Rickie Fowler Creates Golf Line With Palm Tree Crew

The line was created by DJ Kygo and Myles Shear in 2016.

clock March 5, 2021Jean E. Palmieri

Puma Running


Puma Launching New Running Shoe Collection

The collection will serve everyone from elite racers to weekend warriors.

clock February 25, 2021Jean E. Palmieri

Adidas Formotion


Adidas Heightening Focus on Women With Formotion

The line of performance compression apparel will be supported with the launch of a “Watch Us Move” campaign and fitness series.

clock February 25, 2021Jean E. Palmieri

Puma shoes


Puma Plans More Fashion, Female and Regional Focus

The German company ended a patchy year, heavily impacted by the pandemic, with single-digit decreases, but the brand revealed optimistic plans for the future.

clock February 24, 2021Cathrin Schaer

Neymar Jr. has inked a deal to promote Superdry organic cotton underwear and pyjamas.

Mens Lifestyle

Neymar Jr. Strips for Superdry, Inking Underwear, PJ Deal

The Brazilian soccer star’s global social media audience includes 143 million on Instagram alone. 

clock December 17, 2020Samantha Conti

Katie Darling, Kate Nadolny, and Prashant Agrawal


Puma, PVH Corp. on AI and Forecasting, Merchandising in the COVID-19 Era

PVH’s Kate Nadolny and Puma’s Katie Darling discuss how the pandemic changed all the rules of retail.

clock December 16, 2020Adriana Lee

Rihanna lingerie


Rihanna Courts Investors for Potential Savage X Fenty Activewear Collection

The mega-star is asking for $100 million and complete control.

clock December 15, 2020Kellie Ell and Evan Clark

Ron Dorff campaign

Mergers and Acquisitions

Ron Dorff Receives 4 Million Euros From Puma Private Equity

The investment will support Ron Dorff’s growth strategy and further expansion into the U.S. market over the coming years.

clock December 7, 2020Tianwei Zhang

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Today's Must Read

Justin Bieber in the Balenciaga campaign.


Justin Bieber Is Balenciaga's Latest Campaign Star

clock July 23, 2021Joelle Diderich

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