Penney's Hit by Another Key Executive Departure

clock July 20, 2018David Moin


Roberto Cavalli Said Open to New Investors

clock July 20, 2018Luisa Zargani


Tmall Global Encourages Italian Beauty Brands to Enter Chinese Market

clock July 20, 2018Sandra Salibian


Human Resources

Puma to Consolidate Communications Departments

Kerstin Neuber is to take over as senior head of communications, a newly created role overseeing corporate communications, brand and product public relations and employer branding.

clock July 6, 2018Katya Foreman

Jay Z - Shawn CarterMade In America Music Festival, Philadelphia, USA - 03 Sep 2017

Mens Accessories

Jay Z Named Creative Director at Puma

Puma is making a big push into the basketball category.

clock June 18, 2018Aria Hughes

Barbie Missguided

Street Style

Barbie, Puma Dream Up Shoe, Clothing Line

The collaboration, due out in late fall, follows recent partnerships with brands such as Missguided and Show Me Your Mumu for Mattel’s Barbie brand.

clock May 21, 2018Kari Hamanaka

Fenty Puma by Rihanna RTW Spring 2018


Puma to Open Store on Fifth Avenue

The store will be located on 49th Street across from Saks Fifth Avenue.

clock May 17, 2018Jean E. Palmieri

RihannaFenty Beauty By Rihanna Launch, Madrid, Spain - 23 Sep 2017

Business Features

Rihanna Poised to Take On Lingerie Market — and Its Biggest Player, Victoria’s Secret

The line, a partnership with TechStyle Fashion Group, represents the third pillar in the superstar’s Fenty brand empire.

clock May 10, 2018Marcy Medina

Fossil's Michele hybrid watch


Fossil’s Smartwatch Business Grows, While Overall Sales Slip

The watchmaker said it would continue to transform its business to meet new consumer demands.

clock May 8, 2018Evan Clark

The new Kering headquarters is one of few historic buildings to obtain international green building standards.

Mergers and Acquisitions

Kering Shareholders Vote to OK Puma Split

The move cements the group’s luxury focus.

clock April 26, 2018Mimosa Spencer

The Fossil Q Venture.

Fashion Scoops

Puma Enters Wearables Sector

A range of Puma-branded watches and smartwatches is scheduled to launch in 2019.

clock April 25, 2018Katya Foreman

Fenty Puma by Rihanna sneakers.


Looming U.S.-China Trade War Pushes Puma to Reconsider Relocating Production

Faced with tariff increases on Chinese imports, the German sportswear maker is considering moving its production to other Asian countries.

clock April 24, 2018Katya Foreman

RihannaPuma x Fenty pool party, Coachella Valley Music and Arts Festival, Palm Springs, USA - 14 Apr 2018


Rihanna Holds Court Poolside at Fenty Puma Coachella Party

Held at a house not far from the festival, the party was complete with ATVs and a slide.

clock April 15, 2018Alexa Tietjen

Fashion Scoops

Puma Apologizes for Using Terms Associated With Drugs in Its Invitations

The misstep comes during a heightened period of crime in London, which has involved a spate of murders in the city.

clock April 12, 2018Katya Foreman

Usain Bolt on the cover of Puma's annual report.

Fashion Scoops

Puma Presents ‘World’s Fastest Annual Report’ at AGM

The German sporting goods brand collaborated with Publicis Pixelpark on the project, which pays tribute to ambassador Usain Bolt.

clock April 12, 2018Katya Foreman

Big Sean Puma shoe


Puma Slightly Raises FY Guidance as Q1 Sales Grow 12%

The company flagged the uncertain trade environment between the U.S. and China.

clock April 12, 2018Mimosa Spencer

Puma and MIT's microbially-activated "Carbon Eater" stickers that respond to the CO2 in the environment.


Puma’s Director of Innovation On the New Frontiers of Biodesign

The German activewear brand at Milan Design Week in April will showcase four experiments developed with MIT Design Lab.

clock March 29, 2018Katya Foreman

LOS ANGELES, CA - MARCH 19:  Big Sean attends PUMA x Big Sean Collection Launch Event at Goya Studios on March 19, 2018 in Los Angeles, California.  (Photo by Neilson Barnard/Getty Images for PUMA)


Rapper Big Sean on Sneaker Culture, Social Media and Mental Health

The 29-year-old Detroit native celebrated the launch of his first collection for Puma in Los Angeles on Monday.

clock March 20, 2018Ericka Franklin

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Today's Must Read


Fabien Baron Gearing Up for Fight Over Interview Magazine Bankruptcy

clock July 20, 2018Kali Hays

Social Studies