Puma Running


Puma Launching New Running Shoe Collection

The collection will serve everyone from elite racers to weekend warriors.

clock February 25, 2021Jean E. Palmieri

Adidas Formotion


Adidas Heightening Focus on Women With Formotion

The line of performance compression apparel will be supported with the launch of a “Watch Us Move” campaign and fitness series.

clock February 25, 2021Jean E. Palmieri

Puma shoes


Puma Plans More Fashion, Female and Regional Focus

The German company ended a patchy year, heavily impacted by the pandemic, with single-digit decreases, but the brand revealed optimistic plans for the future.

clock February 24, 2021Cathrin Schaer

Neymar Jr. has inked a deal to promote Superdry organic cotton underwear and pyjamas.

Mens Lifestyle

Neymar Jr. Strips for Superdry, Inking Underwear, PJ Deal

The Brazilian soccer star’s global social media audience includes 143 million on Instagram alone. 

clock December 17, 2020Samantha Conti

Katie Darling, Kate Nadolny, and Prashant Agrawal


Puma, PVH Corp. on AI and Forecasting, Merchandising in the COVID-19 Era

PVH’s Kate Nadolny and Puma’s Katie Darling discuss how the pandemic changed all the rules of retail.

clock December 16, 2020Adriana Lee

Rihanna lingerie


Rihanna Courts Investors for Potential Savage X Fenty Activewear Collection

The mega-star is asking for $100 million and complete control.

clock December 15, 2020Kellie Ell and Evan Clark

Ron Dorff campaign

Mergers and Acquisitions

Ron Dorff Receives 4 Million Euros From Puma Private Equity

The investment will support Ron Dorff’s growth strategy and further expansion into the U.S. market over the coming years.

clock December 7, 2020Tianwei Zhang

Dua Lipa

Fashion Scoops

Puma Lines Up Dua Lipa as Brand Ambassador

Dua Lipa will also have the support of Puma on her virtual performance later this month.

clock November 17, 2020Rosemary Feitelberg

Fenty shoes

Fashion Scoops

Rihanna Drops Second Fenty Shoe Collection With Designer Amina Muaddi

The collaboration features four styles and is available Thursday on fenty.com, and later at Farfetch and Level Shoes.

clock November 12, 2020Kellie Ell

The latest colorful addition to Puma's RS line of sneakers.


Puma Q3 Results Underscore Activewear’s Resilience

Barring further drastic lockdown measures, the company expects a positive operating profit for 2020. 

clock October 28, 2020Cathrin Schaer

LaMelo Ball

Fashion Scoops

Puma Inks Deal With NBA Prospect LaMelo Ball

The point guard is expected to be a top draft pick on Nov. 18.

clock October 14, 2020Jean E. Palmieri

Styles from Puma’s collaborative line with five Black creators for Tik Tok.

Fashion Scoops

Jufu, Ajani, Dominic Toliver, Taylor Cassidy Among Creators to Star in Virtual TikTok Fashion Show

Collectively, the five Black TikTok creators have more than 19.9 million followers.

clock October 7, 2020Rosemary Feitelberg

Zalando AW2020


EXCLUSIVE: Zalando’s Latest Move in Race to Be Europe’s Leading Fashion Platform

The new project, offering brands more digital real estate and better access to user data, is Zalando’s answer to several major digital trends.

clock October 6, 2020Cathrin Schaer

The first level of the Puma flagship.


Kering Further Trims Puma Stake

Kering is selling 8.8 million shares, representing 5.9 percent of Puma’s capital.

clock October 5, 2020Joelle Diderich

June Ambrose


June Ambrose Joining Puma as Creative Director

The stylist for Missy Elliott and others will unveil her first collection in 2021.

clock October 5, 2020Jean E. Palmieri

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