The apparel and footwear collection inspired by characters Diana and Cheetah will launch on Sept. 17.
At a press conference for second-quarter results, Adidas executives tackled many of the controversies dogging the company, including allegations of corporate racism, selling Reebok and speculation about a multibillion-euro bond.
As of Wednesday at noon, 76 stories of alleged racism had been shared on the anonymous account.
The company’s senior management team has been criticized for weeks by a coalition of employees seeking systemic change.
In addition to multimillion dollar investments in the Black community, Adidas and Nike have presented new initiatives.
Reebok and other brands announced they were parting ways with CrossFit Monday.
Financing 50 scholarships and hiring more black employees are also part of the Adidas strategy.
Reebok and CrossFit will not renew their multiyear partnership.
Still, Adidas expects to see sales in China decrease by between 900 million and 1.1 billion euros as a result of the coronavirus.
The former NBA star and Reebok are offering students at his alma mater the chance to cover costs for their college applications.
Founder Pharrell Williams talks about the brand’s three distribution channels and direction and future plans, including a store in Miami.