Reebok

Reebok's president Matt O'Toole working out in the on-site gym at the company's new headquarters in Boston.

People

Designers, C-suite Athletic Executives Commit to Exercise as Year-round Pursuit

While the $48 billion ath-leisure sector continues to grow, designers and athletic industry executives put their fitness skills to the test.

clock 18hRosemary Feitelberg

Victoria Beckham outside of Reebok's Boston office.

People

Victoria Beckham Opens Up About Spice Girls, Marriage and #MeToo

In the 10 years since she started her signature fashion collection, Victoria Beckham has expanded into other categories and recently hired Paolo Riva as chief executive officer.

clock June 20, 2018Rosemary Feitelberg

Fashion Scoops

Reebok’s Former Creative Director Thomas Steinbrück Talks Shop, Ready for His Next Move

In his two years with Reebok, Thomas Steinbrück opened a Berlin design office, helped create the interiors of the brand’s new Boston headquarters and ind up collaborations with Vetements.

clock June 14, 2018Rosemary Feitelberg

An image from the Reebok campaign with Gigi Hadid.

Fashion Scoops

Reebok Taps Former Nike Executive and Brand Specialist Karen Reuther as Global Creative Director

Her marching orders include partnering with Reebok’s “product and marketing teams to deliver innovative, performance-led products for the consumer who is both fitness and style obsessed.”

clock June 11, 2018Rosemary Feitelberg

A hologram of Nathalie Emmanuel in her Reebok attire.

Fashion Scoops

Nathalie Emmanuel to Join Reebok’s Ambassador Team

The “Game of Thrones” actress will join Ariana Grande, Gal Gadot and Gigi Hadid in a female-skewed initiative later this year.

clock May 10, 2018Jean E. Palmieri

Melanie Boulden

Sportswear

Reebok Names Crayola Exec to Head Marketing

She has also worked for Kraft Foods and Henkel.

clock April 19, 2018Jean E. Palmieri

Brooklyn Beckham and Victoria Beckham an event celebrating Reebok and Victoria Beckham celebrate their partnership. Special guest Shaquille O'Neal officially welcomes Victoria to the Reebok Team at The House on Sunset on April 12, 2018 in Beverly Hills, California. (Photo by Donato Sardella/Getty Images for Reebok) *** Local Caption *** Dr. Woo, Brooklyn Beckham;Victoria Beckham

Fashion Features

Victoria Beckham Previews Reebok Capsule Collection in L.A. Alongside Shaquille O’Neal

The designer presented some of her forthcoming Reebok collaboration in Los Angeles, where she was joined by brand ambassador Shaquille O’Neal.

clock April 13, 2018Lindzi Scharf

Gal Gadot

Fashion Scoops

‘Wonder Woman’ Actress Gal Gadot Teams Up with Reebok to Encourage Physical Fitness

The mother of two has opted for some physically-demanding film roles such as “Wonder Woman,” “Fast & Furious,” and “Batman v Superman: Dawn of Justice.”

clock March 15, 2018Rosemary Feitelberg

Reebok Jonathan Simkhai

Fashion Scoops

Jonathan Simkhai, Reebok Drop Freestyle Hi Collaboration on Farfetch

The revamped Eighties classic originally debuted at New York Fashion Week in September.

clock March 6, 2018Kari Hamanaka

Gigi Hadid in Reebok's new ad campaign.

Activewear

Reebok’s Todd Krinsky Heads Up New Performance Business Unit

The brand’s running and training business units have been consolidated into its new Performance Business Unit.

clock February 22, 2018Rosemary Feitelberg

Gigi Hadid in Reebok's new ad campaign.

Fashion Scoops

Gigi Hadid Stars in Reebok’s ‘Always Classic’ Spring Ad Campaign, Gears Up for TommyxGigi Show in Milan

Hadid along with Ariana Grande, Rae Sremmurd, Teyana Taylor and Lil Yachty have been enlisted for Reebok Classics’ “Always Classic” campaign.

clock February 2, 2018Rosemary Feitelberg

The different conceptualized fitness hubs from Gensler.

Real Estate

Reebok Wants to Start Conversations About Gas Stations

The firm worked with Gensler to develop three concepts for the “gym of the future.”

clock January 19, 2018Vicki M. Young

Victoria Beckham outside of Reebok's Boston office.

Designer and Luxury

Victoria Beckham Gears Up for 10-Year Anniversary, Plans London Show

Beckham plans to shake up her show schedule to mark a decade in the fashion business.

clock January 11, 2018Samantha Conti

Extra Butter Sneaker Store

Mens Retail Business

How Extra Butter Aims to Reach a Broader Audience

The sneaker retailer is zeroing in on what makes it unique in attempt to expand the business.

clock December 8, 2017Aria Hughes

Victoria Beckham outside of Reebok's Boston office.

Fashion Scoops

Victoria Beckham Partners With Reebok, Plans Collaboration for Next Year

As part of the deal with Reebok, Victoria Beckham will unveil a collection late next year that will be part of the brand’s Innovative Collective.

clock November 8, 2017Rosemary Feitelberg

Load More Arrow

Essentialist

Today's Must Read

England soccer fans react as they watch a live broadcast on a big screen of the semifinal match between Croatia and England at the 2018 soccer World Cup, in Hyde Park, LondonBritain WCup Soccer England, London, United Kingdom - 11 Jul 2018

Business

Britons Were More Preoccupied With the World Cup Than Shopping

clock 10hKathryn Hopkins

Social Studies