Business Features

Nike Offers Updates for Diversity, Sustainability and 2025 Goals

The sneaker giant released its impact report hours after Adidas reported its most recent earnings.

clock March 11, 2021Rosemary Feitelberg



Despite Tough 2020, Adidas Reveals Ambitious 5-year Plan

While trumpeting a new five-year strategy, Adidas said little about the sales process for its troubled Reebok brand.

clock March 10, 2021Cathrin Schaer

Naomi Osaka's Fashion and Beauty Deals

Fashion Scoops

Nike Names Successor for Senior Executive Tied to Son’s Sneaker Resell Business

There have been a series of senior executives changing jobs recently.

clock March 9, 2021Rosemary Feitelberg

Designer Melody Ehsani poses for a portrait at her showroom in Compton, Califonia.

Fashion Features

Melody Ehsani Appointed Foot Locker’s First Women’s Creative Director

The Los Angeles designer, one of the few women to have a place in the cradle of streetwear, Fairfax Avenue, grew her celeb-loved jewelry collection into apparel and collaborations with Reebok and Nike.

clock March 4, 2021Booth Moore

Reebok x Victoria Beckham


Changing Places in the Athletic Industry: Key Hire and Departures

A few senior-level executives have exited at Reebok, Nike and New Balance.

clock March 4, 2021Rosemary Feitelberg

Reebok x Victoria Beckham

Business Features

What Is in Store for Reebok’s Future?

The athletic company was sold to Adidas in 2006 for $3.8 billion, but it has subsequently been valued at less than $1 billion.

clock January 5, 2021Rosemary Feitelberg

Reebok for It Gets Better Project.

Mergers and Acquisitions

ABG Seen as Potential Purchaser for Reebok Brand

Adidas expects to reveal its decision by its annual investor conference in March.

clock December 14, 2020Jean E. Palmieri

reebok shoes

Mergers and Acquisitions

Adidas Confirms Reebok Brand Could Be Sold

The German brand will announce its decision in March.

clock December 14, 2020Jean E. Palmieri

Fashion Scoops

Adidas Taps New Senior Vice President of Global Marketing

With more than 20 years of b-to-b and b-to-c experience, Free is expected to offer data-driven insights.

clock November 12, 2020Rosemary Feitelberg

Adidas Originals


Adidas Leans on Digital, Loyalty Scheme

Sales slipped 3 percent in the third quarter, and a similar trend is expected in the fourth quarter. 

clock November 10, 2020Miles Socha

white sneakers people walking


Adidas Considering Reebok Sale: Sources

The long-rumored sale seems to have been made more likely by the coronavirus pandemic.

clock October 22, 2020Evan Clark

Kerby Jean-Raymond


Reebok Names Kerby Jean-Raymond Vice President of Creative Direction

The CFDA Award winner will also release in 2022 the first products of Reebok’s Product With Purpose program.

clock September 30, 2020Obi Anyanwu

Wonder Woman Freestyle Hi Sneakers

Fashion Scoops

Reebok to Honor Nurses With Wonder Woman Collection

The apparel and footwear collection inspired by characters Diana and Cheetah will launch on Sept. 17.

clock September 10, 2020Obi Anyanwu

reebok shoes

Fashion Scoops

Market Moments: Reebok Links With Eric Emanuel

Reebok is teaming up once again with streetwear designer Eric Emanuel to debut the “Reebok x Eric Emanuel Club C” sneaker this week.

clock August 13, 2020Emily Mercer

Adidas headquarters in Germany


Adidas Execs Confronted by Q2 Sales Slip, Multiple Controversies

At a press conference for second-quarter results, Adidas executives tackled many of the controversies dogging the company, including allegations of corporate racism, selling Reebok and speculation about a multibillion-euro bond.

clock August 6, 2020Cathrin Schaer

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Amanda Nguyen


Chloé Adds a Nobel Prize Nominee to New Sustainability Board

clock 4hMiles Socha

Social Studies

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