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Cardi B and Reebok Team for Capsule Collection Inspired by New York City

The rapper's latest collaboration with the sneaker brand is inspired by her hometown of New York City.

Gymshark’s North American President Talks Strategy

The digital-focused brand introduces new products every two weeks.

Reebok to be Sold to Authentic Brands Group

The blockbuster deal is expected to close in the first quarter of 2022.

Nike Plays Up Digital and Community With Two New Stores in Boston

The two outposts have digital services, community-focused elements and other special features.

Adidas, Reebok Target Websites Over Alleged Counterfeits

The athletics apparel brands sued dozens of websites over what they alleged are counterfeit sales of Yeezy…

Reebok Debuts ‘Cratemaster’ Film at Hilltop Playground in Brooklyn

The new film directed by Kerby Jean-Raymond premiered with support by carnival-style games and a tournament…

Potential Purchasers Circle Reebok as Deadline Approaches

WHP Global's name is now added to a short list that includes ABG and several private equity firms.

Cardi B and Reebok Team on New Sneaker Style

The Classic Leather Cardi is the latest collaboration between the rapper and the sneaker brand.

Reebok Teases Kerby Jean-Raymond’s Vision in New Film

Reconnect will heighten interest in the designer's first product launch next year.

Reebok Stays the Course as Sales Process Continues

President Matt O'Toole expects the sale to be completed by the end of this year.

Cardi B and Reebok to Release ‘Mommy & Me’ Collection

The Grammy Award-winning rapper was inspired by her daughter Kulture for the line.

Cardi B Teams With Reebok on Apparel Collection

The rapper took inspiration from the 90s and her summertime visits to Coney Island for the collection.

Nike Offers Updates for Diversity, Sustainability and 2025 Goals

The sneaker giant released its impact report hours after Adidas reported its most recent earnings.

Despite Tough 2020, Adidas Reveals Ambitious 5-year Plan

While trumpeting a new five-year strategy, Adidas said little about the sales process for its troubled Reebok…

Nike Names Successor for Senior Executive Tied to Son’s Sneaker Resell Business

There have been a series of senior executives changing jobs recently.