Wonder Woman Freestyle Hi Sneakers

Fashion Scoops

Reebok to Honor Nurses With Wonder Woman Collection

The apparel and footwear collection inspired by characters Diana and Cheetah will launch on Sept. 17.

clock September 10, 2020Obi Anyanwu

Reebok x Eric Emanuel

Fashion Scoops

Market Moments: Reebok Links With Eric Emanuel

Reebok is teaming up once again with streetwear designer Eric Emanuel to debut the “Reebok x Eric Emanuel Club C” sneaker this week.

clock August 13, 2020Emily Mercer

Adidas headquarters in Germany


Adidas Execs Confronted by Q2 Sales Slip, Multiple Controversies

At a press conference for second-quarter results, Adidas executives tackled many of the controversies dogging the company, including allegations of corporate racism, selling Reebok and speculation about a multibillion-euro bond.

clock August 6, 2020Cathrin Schaer

Nike’s House of Innovations blends digital and physical store experience.

Business Features

Black at Nike Alleges Racism and Microaggressions Within the Company

As of Wednesday at noon, 76 stories of alleged racism had been shared on the anonymous account.

clock July 15, 2020Rosemary Feitelberg

An Adidas store

Business Features

Adidas’ Global Human Resources Head Exits Company After Controversy

The company’s senior management team has been criticized for weeks by a coalition of employees seeking systemic change.

clock June 30, 2020Rosemary Feitelberg

A look from the Reebok x Ba&sh Collaboration

Fashion Scoops

Adidas and Nike Respond to Employees With Diversity Plans

In addition to multimillion dollar investments in the Black community, Adidas and Nike have presented new initiatives.

clock June 11, 2020Rosemary Feitelberg

Reebok ends crossfit partnership

Fashion Scoops

CrossFit’s Founder Greg Glassman Exits Company After Controversy

Reebok and other brands announced they were parting ways with CrossFit Monday.

clock June 10, 2020Rosemary Feitelberg

Designs by Victoria Beckham for her collaboration with Reebok.

Fashion Scoops

Following Employee Backlash, Adidas to Invest $20 Million in Black Community

Financing 50 scholarships and hiring more black employees are also part of the Adidas strategy.

clock June 9, 2020Rosemary Feitelberg

In a statement released Monday, Reebok said its partnership with CrossFit ends later this year and will not be renewed.

Fashion Scoops

Reebok Parts Ways With CrossFit After Founder’s Offensive Tweet

Reebok and CrossFit will not renew their multiyear partnership.

clock June 8, 2020Rosemary Feitelberg

A look from the Reebok x Ba&sh Collaboration

Fashion Trends

Market Moments: Reebok x Ba&sh Collaboration

Titled “Pas de Deux,” the collection was designed to fuse style, sport and the movement of dance through six items.

clock June 3, 2020Emily Mercer

One of the possible fitness masks created by Reebok.


Reebok Creates Conceptual Fitness Face Masks

A new report by the Sports and Fitness Industry Association finds that 70 percent of fitness companies saw sales drop 25 percent in April.

clock May 21, 2020Jean E. Palmieri



Adidas Warns Sales Could Drop 40 Percent in Q2

Despite worse than expected news, Adidas’ ceo and market analysts agree that the sportswear sector still holds promise.

clock April 27, 2020Cathrin Schaer

The Halftime building at the sportswear giant's headquarters in Herzogenrath, Germany.


Adidas Touts ‘Slight Improvement’ in Virus-Hit Greater China

Still, Adidas expects to see sales in China decrease by between 900 million and 1.1 billion euros as a result of the coronavirus.

clock March 11, 2020Cathrin Schaer

A glimpse of the new campaign.

Fashion Scoops

Allen Iverson and Reebok Offer to Cover the Costs of Bethel H.S. Students’ College Applications

The former NBA star and Reebok are offering students at his alma mater the chance to cover costs for their college applications.

clock March 4, 2020Rosemary Feitelberg

The Billionaire Boys Club EU SS2020 Collection

Mens Lifestyle

Billionaire Boys Club Establishes Premium EU Entity for Spring 2020

Founder Pharrell Williams talks about the brand’s three distribution channels and direction and future plans, including a store in Miami.

clock January 24, 2020Obi Anyanwu

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