A look from the new Reformation Jeans line.


Reformation Launches Sustainable Jeanswear Collection

The line is made of either 100 percent recycled materials, deadstock fabrics or sustainably sourced fibers.

clock October 13, 2017Lisa Lockwood

Reformation Los Angeles Melrose


Reformation Comes Full-Circle With Vintage Shop

The digital brand has opened a vintage-dedicated store on Melrose Avenue.

clock July 3, 2017Kari Hamanaka

Inside Reformation's downtown Los Angeles factory


Reformation to Begin Offering Factory Tours

The born-online contemporary brand moved into expanded factory space this year and will now open it up to the public for the first time ever.

clock April 20, 2017Kari Hamanaka

Reformation San Francisco


Reformation to Bow in San Francisco With Tech-Savvy Space

In the age of omnichannel, Reformation is a digital firm that wants its stores to be just as hassle free as online shopping.

clock February 13, 2017Kari Hamanaka

Haim on Stage

Fashion Scoops

Reformation Taps Haim for Exclusive New Year’s Eve Collaboration

“It” girls, meet “It” brand.

clock December 5, 2016Sophia Chabbott

A visual from the Net-a-porter campaign for the Reformation launch.

Fashion Scoops

Reformation to Launch Holiday Capsule Collection on Net-a-porter, Mounts London Pop-Up

The Los Angeles-based, sustainable label launched in 2009 by Yael Aflalo sells its collection via its own web site and has three stores in California and New York.

clock November 7, 2016Lorelei Marfil

Reformation Bridal Shop


Reformation Says ‘I Do’ to Bridal Salon on Melrose

The Los Angeles company gave WWD a first look inside the shop as construction workers put the finishing touches on the space.

clock April 5, 2016Kari Hamanaka

Phoebe Dahl

Fashion Features

New Generation of Eco-Entrepreneurs Start West Coast Movement

A West Coast movement is building with Outerknown, The Lost Explorer, Bureo, Reformation and other fashion brands that appeal to customers who value both design and sustainability but don’t mind paying more for it.

clock December 29, 2015Khanh T.L. Tran

A look from the Low Carb Collection.

Fashion Scoops

Reformation Introducing Low Carb Collection

Refscale will use an earth icon on every product page on its Web site and explains exactly what impact each garment has on the environment in terms of carbon dioxide and water.

clock April 21, 2015Arthur Friedman



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