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Reformation

What of Renting, Consigning and Reselling Clothing During Quarantine?

WFH? Resale marketplaces try virtual consignment, as rental services aim to adjust their offerings for…

COVID-19 Retail Store Closures

Fashion reacts by temporarily closing stores or reducing hours to help prevent the spread of the coronavirus…

L.A.-based Christy Dawn Next to Enter Resale With ThredUp

What can the rest of the industry learn from California's sustainable fashion brands? A lesson on…

ICSC Opens With Less Angst, But There are Still Worries

The yearly confab has grown into a showcase for technology.

Reformation, New Balance Partner for Sustainable Sneaker Collab

This marks the brand's first sneaker collaboration, following the momentum of its 11-piece collection which…

Reformation, Gabriela Hearst, Peggy Gou Party at London Fashion Week

Reformation took over a Notting Hill skateboarding park, Gabriela Hearst danced the night away at Claridge's…

ThredUp Founder and CEO James Reinhart Wants Nothing Less Than Global Domination

The apparel reseller's ceo talks store, growth opportunities and an IPO down the road.

Denim Do-Over Requested by Ellen MacArthur Foundation

The Ellen MacArthur Foundation released "The Jeans Redesign" initiative, and signing on were Gap, The…

Raising Capital for a Start-up? What to Know Before Meeting With Investors

Forerunner Venture's founding partner, Kirsten Green, explains the key steps to growing a small business.

Reformation Seeking Big Price Tag in Sale Process

The company is said to be looking for a big price tag in a Goldman Sachs-run auction.

Reformation Delves Into Footwear

The women's brand can now dress its customer from head to toe with its latest launch.

Reformation for Sale in Goldman-Run Process: Sources

First-round bids for the buzzy sustainable brand are said to be due May 15.

Reformation Expands Wholesale Distribution to Net-a-porter

Net-a-porter will carry Reformation's 11 signature styles, retailing from $98 to $268.

Reformation Launches ‘Carbon Is Canceled’ Campaign

Ref shoppers can reduce or offset their carbon footprint by opting for wind energy and purchasing "climate…

Shoppers Contemplate Conscious Consumerism

Study shows that consumers of secondhand fashion have a strong green streak.