As traditional media advertising revenues continue to slump, more titles are eyeing the beauty market.

The new program focuses on the Revlon and Elizabeth Arden brands.

The company’s e-commerce operations have become a bright spot, and now make up 20 percent of the business.

“We want to ensure they are getting the products they need, want and desire.”

The consumer firm will use the Revlon brand on hair-care appliances and tools for a long, long, long time.

Martine Williamson has been named the company’s new chief marketing officer. Serge Jureidini and Silvia Galfo have departed.

Revlon said the exchange should be complete Friday.

The beauty business is still determining the results of an exchange offer that expired Tuesday night, but a bigger and broader restructuring effort may be in order.

“At some point, whether it’s in court or out of court, it will have to be a debt restructuring.”

As Revlon looks to exchange notes due in 2021, chairman Ronald Perelman’s MacAndrews & Forbes has been selling off assets.

Revlon brand sales dipped 45 percent in the quarter.

The beauty company recently shored up its finances with a new $880 million term loan.

Revlon has been working out the refinancing at the same time as the Revlon brand relaunched in China.

The brand, which has struggled with slumping sales for years, is back after a 2014 exit.

An agreement has yet to be finalized for Revlon’s refinancing.