“It was really in response to the 15 percent challenge,” said chief executive officer Michael Mente, referencing fashion designer Aurora James’ call on major retailers to commit a minimum of 15 percent of their shelf space to Black-owned businesses.
Meanwhile, the brand continues to expand with new categories and collaborations.
The inaugural collection debuts with two types of sports bras and leggings. But Bernstein said there’s more to come.
Experts recommend investments in e-commerce in China, 3-D design and consumer data to improve efficiencies — and to mitigate crises.
The e-commerce brand targeting Gen Z shoppers endeared itself to Wall Street as the global outbreak starts to delay some supply shipments.
The lingerie and sleepwear pieces will be available starting on Valentine’s Day.
Personalizing the experience online is key to growing sales and strengthening shopper loyalty.