Rhone investor Jimmy Butler in the mental health T-shirt.

Fashion Scoops

Rhone Taking on Men’s Mental Health Discussion

A T-shirt has been created to support the initiative whose sales proceeds will be donated to charity.

clock May 28, 2021Jean E. Palmieri

Jimmy Butler in Rhone.

Mens Retail Business

Rhone Takes on NBA’s Jimmy Butler as Partner

The Miami Heat player will be featured in the brand’s summer campaign and a collection is being considered.

clock May 12, 2021Obi Anyanwu and Jean E. Palmieri

Rhone Flatiron store.

Mens Retail Business

Rhone to Open Flagship in New York’s Flatiron District

The store will join the other active brands in the neighborhood including Nike and Lululemon.

clock March 10, 2021Jean E. Palmieri

A look from the Rhone women's capsule collection.


Rhone Launching Women’s Capsule Collection

The line is intended to honor the women who have helped propel the growth of the men’s activewear brand.

clock February 27, 2020Jean E. Palmieri

Welden and Rhone are part of Guessthouse at The Westchester.


Guesst Builds a Home for Brands at The Westchester

The technology platform is moving into its own brick-and-mortar locations.

clock December 3, 2019Sharon Edelson

A Nike sneaker offered on PriceWaiter.


PriceWaiter Facilitates Bidding Between Consumers and Brands

A marketplace uses artificial intelligence to power negotiations.

clock November 12, 2019Sharon Edelson

Surfer Garrett McNamara in the Rhone Outliers campaign.

Mens Sportswear

Rhone Seeks to Highlight Outstanding Men in New Outliers Campaign

The athletes will be featured on the company’s Pursuit blog, as well as on its web site and social media posts.

clock September 5, 2019Jean E. Palmieri

Rhone Times Square

Mens Retail Business

Rhone to Open First Permanent Store in Hudson Yards

After testing the waters with a series of pop-ups the past several years, the buzzy men’s activewear brand will open its first permanent location.

clock February 13, 2019Jean E. Palmieri

The Rhone commuter pant.

Mens Fashion

Rhone Opens Shops at JackRabbit

Three shops will open in New York City this week.

clock June 13, 2018Jean E. Palmieri

Rhone's Walden House concept.

Mens Sportswear

Rhone Creates Walden House Pop-up Experience

The brand’s tiny house concept will make stops at locations around the U.S. this year and next.

clock October 3, 2017Jean E. Palmieri

A look from Rhone's GoldFusion line.

Mens Sportswear

Rhone Activewear to Introduce GoldFusion Technology

The technology will be used in the company’s spring collection and launched via an Indiegogo campaign.

clock October 25, 2016Jean E. Palmieri

Mens Sportswear

Rhone Creates Ambassador Series

The monthly series will air on the brand’s YouTube and Web pages.

clock February 2, 2016Jean E. Palmieri



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