The store will join the other active brands in the neighborhood including Nike and Lululemon.
The technology platform is moving into its own brick-and-mortar locations.
A marketplace uses artificial intelligence to power negotiations.
The athletes will be featured on the company’s Pursuit blog, as well as on its web site and social media posts.
After testing the waters with a series of pop-ups the past several years, the buzzy men’s activewear brand will open its first permanent location.
The technology will be used in the company’s spring collection and launched via an Indiegogo campaign.