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Field Notes: Categories Are Getting a Wellness Edit

A heightened focus on health and wellness is emerging across all markets, including apparel and footwear.

Rhone to Introduce Elevated Nanoprojects Collection

The elevated collection features innovative fabrics and technology.

Technical Features Modernize the New Work Wardrobe

Men's activewear and sports brands have expanded into polished silhouettes with performance features.

Rhone Taking on Men’s Mental Health Discussion

A T-shirt has been created to support the initiative whose sales proceeds will be donated to charity.

Rhone Takes on NBA’s Jimmy Butler as Partner

The Miami Heat player will be featured in the brand's summer campaign and a collection is being considered.

Rhone to Open Flagship in New York’s Flatiron District

The store will join the other active brands in the neighborhood including Nike and Lululemon.

Rhone Launching Women’s Capsule Collection

The line is intended to honor the women who have helped propel the growth of the men's activewear brand.

Guesst Builds a Home for Brands at The Westchester

The technology platform is moving into its own brick-and-mortar locations.

PriceWaiter Facilitates Bidding Between Consumers and Brands

A marketplace uses artificial intelligence to power negotiations.

Rhone Seeks to Highlight Outstanding Men in New Outliers Campaign

The athletes will be featured on the company's Pursuit blog, as well as on its web site and social media…

Rhone to Open First Permanent Store in Hudson Yards

After testing the waters with a series of pop-ups the past several years, the buzzy men's activewear brand…

Rhone Opens Shops at JackRabbit

Three shops will open in New York City this week.

Rhone Creates Walden House Pop-up Experience

The brand's tiny house concept will make stops at locations around the U.S. this year and next.

Rhone Activewear to Introduce GoldFusion Technology

The technology will be used in the company's spring collection and launched via an Indiegogo campaign.

Rhone Creates Ambassador Series

The monthly series will air on the brand's YouTube and Web pages.