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Rimmel

Coty’s Rimmel London Names Adwoa Aboah ‘Global Activist,’ a New Role

Aboah is the founder of Gurls Talk, a community-led, non-profit that looks to promote the mental health of…

Rimmel London Takes Aim at Cyberbullying With Global Campaign

The campaign with Cara Delevingne and Rita Ora will launch on Nov. 12.

Rimmel Exits Ulta Beauty

The brand is no longer sold in stores or online, the retailer confirmed.

Rimmel London Inks Deal With Street Artist

To keep its edgy vibe, Rimmel London is teaming with Indie184, a graffiti artist, to help guide product…

Lessons Learned at New York’s Story Will Translate Into Mass Retailing

For Coty, Story is a learning lab that will live on in brick-and-mortar and online retail partners.

Story Does First ‘Beauty’ Story

The concept store's first "Beauty Story," a partnership with Coty Inc., opens today.

Coty’s Rimmel London Names New Global Makeup Ambassador

Rimmel London's global makeup ambassador has worked with talent like Emma Watson, Kanye West and Dita Von…

Rimmel London Seeks Edge With Facebook App, Bold Product Debuts

Efforts could help drive Millennials into mass-market doors.

Britain’s ASA Slams Rimmel over Cara Delevingne Mascara Ad

Advertising watchdog called the image of Delevingne's lush lashes 'misleading.'

Rimmel London Gets Edgy With New Brand Identity Campaign

Rimmel London's ambassadors and newly named influencers launch the social effort.

Cara Delevingne Launches Rimmel Mascara

The model-actress stars as a secret agent running around in the British capital in the campaign, which was…

Feelunique Launches Makeup App

It allows users to try on and purchase the site's most popular products virtually.

Coty Teams With Ad Agency BETC for Rimmel, Bourjois

The beauty firm has hired an agency to grow color cosmetics businesses Rimmel and Bourjois.

Rimmel Launches ‘Get the Look’ App

The app launches in the U.K on July 1 followed by the US in September.

Kate Moss Talks Fashion, Her Daughter Lila and Makeup Looks in London

Kate Moss, Rimmel's first ambassador and London muse, was speaking here during a press event for the brand.