The campaign with Cara Delevingne and Rita Ora will launch on Nov. 12.
For Coty, Story is a learning lab that will live on in brick-and-mortar and online retail partners.
Rimmel London’s global makeup ambassador has worked with talent like Emma Watson, Kanye West and Dita Von Teese.
Efforts could help drive Millennials into mass-market doors.
Advertising watchdog called the image of Delevingne’s lush lashes ‘misleading.’
Rimmel London’s ambassadors and newly named influencers launch the social effort.
The beauty firm has hired an agency to grow color cosmetics businesses Rimmel and Bourjois.
Kate Moss, Rimmel’s first ambassador and London muse, was speaking here during a press event for the brand.
Bluebell Group is more confident than ever about the Asian consumer as it further expands into new markets.