LONDON, ENGLAND - OCTOBER 23:  Cara Delevingne and Rita Ora pictured at the launch of #IWILLNOTBEDELETED campaign by Rimmel, part of global beauty company Coty, to tackle the issue of beauty cyberbullying. The campaign is part of Coty's commitment to promote diversity of beauty and fight prejudice and discrimination, at Mondrian Hotel on October 23, 2018 in London, England  (Photo by David M. Benett/Dave Bennett/Getty Images for Coty/Rimmel)


Rimmel London Takes Aim at Cyberbullying With Global Campaign

The campaign with Cara Delevingne and Rita Ora will launch on Nov. 12.

clock October 23, 2018Samantha Conti

The Ulta Beauty store in Manhattan

Color Cosmetics

Rimmel Exits Ulta Beauty

The brand is no longer sold in stores or online, the retailer confirmed.

clock June 29, 2018Ellen Thomas

Color Cosmetics

Rimmel London Inks Deal With Street Artist

To keep its edgy vibe, Rimmel London is teaming with Indie184, a graffiti artist, to help guide product creation.

clock January 19, 2018Faye Brookman

Beauty Features

Lessons Learned at New York’s Story Will Translate Into Mass Retailing

For Coty, Story is a learning lab that will live on in brick-and-mortar and online retail partners.

clock September 11, 2017Faye Brookman

Story's 35th installation and first “Beauty Story,” a partnership with Coty Inc., runs through Oct. 15.

Beauty Features

Story Does First ‘Beauty’ Story

The concept store’s first “Beauty Story,” a partnership with Coty Inc., opens today.

clock September 7, 2017Rachel Strugatz

Color Cosmetics

Coty’s Rimmel London Names New Global Makeup Ambassador

Rimmel London’s global makeup ambassador has worked with talent like Emma Watson, Kanye West and Dita Von Teese.

clock August 30, 2017Faye Brookman

Rimmel's new Facebook camera effects.

Color Cosmetics

Rimmel London Seeks Edge With Facebook App, Bold Product Debuts

Efforts could help drive Millennials into mass-market doors.

clock August 4, 2017Faye Brookman

Rimmel Cara Delevingne

Color Cosmetics

Britain’s ASA Slams Rimmel over Cara Delevingne Mascara Ad

Advertising watchdog called the image of Delevingne’s lush lashes ‘misleading.’

clock April 19, 2017Lorelei Marfil

Color Cosmetics

Rimmel London Gets Edgy With New Brand Identity Campaign

Rimmel London’s ambassadors and newly named influencers launch the social effort.

clock April 17, 2017Faye Brookman

Rimmel Cara Delevingne

Fashion Scoops

Cara Delevingne Launches Rimmel Mascara

The model-actress stars as a secret agent running around in the British capital in the campaign, which was photographed by Sølve Sundsbø and directed by Anthony Mandler.

clock November 9, 2016Lorelei Marfil

Feelunique's "Makeup Live" App


Feelunique Launches Makeup App

It allows users to try on and purchase the site’s most popular products virtually.

clock September 1, 2016Natalie Theodosi

Marketing and Promotion

Coty Teams With Ad Agency BETC for Rimmel, Bourjois

The beauty firm has hired an agency to grow color cosmetics businesses Rimmel and Bourjois.

clock August 1, 2016Allison Collins

Rimmel "Get the Look" App

Color Cosmetics

Rimmel Launches ‘Get the Look’ App

The app launches in the U.K on July 1 followed by the US in September.

clock June 30, 2016Lorelei Marfil

Kate Moss

Beauty Features

Kate Moss Talks Fashion, Her Daughter Lila and Makeup Looks in London

Kate Moss, Rimmel’s first ambassador and London muse, was speaking here during a press event for the brand.

clock June 22, 2016Lorelei Marfil

Cara Delevingne

Color Cosmetics

Cara Delevingne Named Face of Rimmel

For its first digital initiative with Delevingne, the brand will host a global Snapchat conference on April 15.

clock April 13, 2016Lorelei Marfil

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clock 3hJennifer Weil

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