LVMH’s head of German luggage brand Rimowa told a Goldman Sachs audience that luxury isn’t the price tag.
Dior and Rimowa have opened a pop-up store in Miami’s Design District to showcase their luggage collaboration.
The two companies initially linked last year on a suitcase that sold out in less than a minute.
Dior and Rimowa previewed their spring luggage collaboration with a Paris party.
Inspired by his own nomadic lifestyle, the media executive has launched Premium Economy, a customizable adhesive brand for hard-shell suitcases.
It will operate during Paris Fashion Week above the luggage brand’s flagship, where a limited-edition case will also be sold.
“The stores are going to look a bit more like candy stores and not just black, white and silver,” said ceo Alexandre Arnault.