The sleek aluminum cabin trolley, first launched last November, will go on sale this month in two new colors, blue and red.
The 26-year-old executive is mulling Rimowa hotels and lounges as he sets out to turn the German luggage maker into a billion-euro brand.
Dita Von Teese, Jasmine Sanders and more came out to celebrate the brand’s latest pop-up concept shop in Beverly Hills.
The head of Rimowa has taken very quick, deliberate steps to turn the German travel brand into an innovator.
Croteau joins the firm from Moleskine.
The images marking the 80th anniversary of the brand’s aluminum luggage feature the cases of customers ranging from Martha Stewart to Virgil Abloh.
Officials at LVMH declined to comment if a collaboration was in the works.
The 24-year-old presided over a family reunion at the inauguration of the Rimowa flagship in Paris on Monday night.